Xianyu's daily average total merchandise transaction volume exceeds 1 billion, with users born after 1995 being the most active

According to news from this website on March 12, Xianyu announced that its daily average GMV (total merchandise transaction volume) has exceeded 1 billion. In the past year, more than 100 million people have used the platform Idle products have been released, among which users born after 1995 are the most active.

Data shows that in the past year, Xianyu users born after 1995 earned an average of 2,700 yuan.

Xianyu said that currently the number of active interest users on the platform has reached 83 million, and 45% of transactions are related to interests, covering hundreds of categories such as trendy toys, cultural toys, sports and outdoor, pet plants, digital, and clothing. Category There are approximately 150 million items of online interest products.

From the perspective of transaction categories, mobile digital products, animation models, tickets and coupons, transportation, sports and outdoor, clothing, etc. rank at the forefront.

According to reports in November last year, Xianyu was included in Alibaba’s first batch of strategic innovative businesses, and it will operate as an independent subsidiary. This move will help break past positioning restrictions within the group. Alibaba will continue to invest in this business and plans to increase investment in the next 3 to 5 years.

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