BAIC Blue Valley's new brand 'Xiangjie' targets BBA, with monthly sales expected to exceed 10,000

On March 11, the latest internal communication minutes of BAIC Blue Valley attracted the attention of industry insiders. The minutes revealed that BAIC Blue Valley and Huawei have cooperated to launch a new brand "Xiangjie". Its first product will be unveiled at the Beijing Auto Show and is planned to be officially released in June.

It is understood that BAIC Blue Valley has high hopes for cooperation with Huawei and has set an ambitious target of annual production capacity of 300,000 vehicles for smart car selection. At the same time, they are also confident in the market performance of the first product of "Xiangjie" and expect its monthly sales to exceed the 10,000 mark. This cooperation is regarded as an important opportunity for joint development between the two parties. The two parties will jointly explore innovative models in the field of smart travel and bring consumers a more intelligent and convenient travel experience.

This model is positioned as an executive sedan, with an internal price of between 300,000 and 500,000 yuan. It is directly aimed at the medium and large sedan market of luxury brands such as BBA, such as Audi. A6L, BMW 5 Series and Mercedes-Benz E-Class, etc. Not only that, the follow-up model planning of "Xiangjie" has also surfaced, which will include leisure-class cars, SUVs and other products to meet the needs of different consumers.

The cooperation process between BAIC Blue Valley and Huawei is quite interesting. Both parties initially launched the Extreme Fox Alpha S in Hi mode The Hi version was later upgraded to a smart car selection mode, and "Enjoy the World" is a brand-new result of this cooperation model. According to leaked minutes, Huawei Intelligent Car Selection intends to build an e-commerce service platform similar to JD.com, and later plans to charge channel fees from OEMs. In terms of product selection, Huawei Smart Car Selection will focus on differentiation and strive to create an influential brand first, and then Party A will make the product selection.

At present, the spy photos of the first car of "Xiangjie" have been widely spread on the Internet. As can be seen from the spy photos, the overall appearance of this car is similar to that of the Zhijie S7, but it is larger in size and presents a more stable and majestic visual effect. In addition, consumers can also choose between electronic exterior rearview mirrors or traditional rearview mirrors based on personal preference.

In terms of interior design, "Xiangjie" also draws some design inspiration from the Zhijie S7, but due to its higher model positioning, the overall design and materials are more luxurious and refined. There is no doubt that the launch of this car will cause a new round of competition and attention in the market.

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