What are the requirements for Xiaohongshu's live streaming of goods? How to open a store on Xiaohongshu?

php editor Baicao will answer your questions about Xiaohongshu’s live broadcast. Xiaohongshu’s live streaming of goods is an emerging form of e-commerce that requires certain conditions to be developed. To open a Xiaohongshu store, you first need to register a Xiaohongshu account and complete real-name authentication, and then submit relevant information for store authentication according to platform regulations. At the same time, you also need to have certain live broadcast skills and product promotion capabilities, as well as cooperation with brands and other conditions. I hope the above information will be helpful to you, and I wish you success in the field of Xiaohongshu live streaming!

1. What are the requirements for Xiaohongshu’s live streaming?

Products that attract consumers are crucial, especially in Xiaohongshu’s live broadcast. Sellers need to provide unique, high-quality products that are in line with young people’s consumption preferences and trends, thereby arousing consumers’ interest and desire to purchase.

On the Xiaohongshu platform, users have high expectations for content quality. Therefore, sellers need to have excellent creative skills and produce engaging live content and copywriting to attract users’ attention and trigger their intention to stay and purchase.

Good interpersonal communication skills: Live streaming is a highly interactive sales method. Sellers need to have good interpersonal communication skills and be able to establish good interactive relationships with users, answer user questions, and provide professional product description.

Familiar with the rules of the Xiaohongshu platform: Before bringing goods to the Xiaohongshu live broadcast, sellers need to have an in-depth understanding of the rules and requirements of the Xiaohongshu platform, abide by the platform regulations, and ensure the compliance of the live broadcast activities.

Good after-sales service: Providing good after-sales service is the key to maintaining user satisfaction. Sellers need to deal with users' after-sales problems in a timely manner and provide professional after-sales support to enhance users' trust in products and stores.

2. How to open a Xiaohongshu store?

Download and register Xiaohongshu APP: Sellers need to download and register Xiaohongshu APP in the app store, fill in the relevant information to complete the registration.

Complete personal information: After registration, sellers need to complete personal information, including uploading avatars, filling in nicknames, etc., to establish a personal brand image.

Apply to open a store: After completing the personal information, the seller can apply to open a Xiaohongshu store. On the store management page, click "Open Store", fill in the relevant information and submit the application.

Submit for review: Xiaohongshu will review the store application submitted by the seller. After passing the review, the seller can officially open a Xiaohongshu store.

Set store information: After opening a store, sellers need to set store information, including store name, store profile, store header image, etc., to establish the store's brand image.

Putting products on shelves: After the store is set up, sellers can start to put products on shelves, upload product information, prices, inventory, etc., to prepare for the live broadcast.

Through the introduction of this article, we understand the conditions required for live streaming on Xiaohongshu and how to open a store on Xiaohongshu. We hope that sellers can be fully prepared to take advantage of the Xiaohongshu platform to improve the effectiveness of live streaming and achieve better sales results.

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