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Douyin releases announcement on product performance information management

王林
Release: 2024-03-07 15:28:07
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Douyin releases announcement on product performance information management

php Editor Xinyi Recently, Douyin issued an announcement on product performance information management, aiming to standardize the release and sales of product information on the platform and protect the rights and interests of users. The announcement clarified the requirements for the authenticity of product information and contract performance capabilities, and emphasized strengthening the review and supervision of merchants. This move aims to improve the quality of product information on the platform and create a safer and more reliable shopping environment for users.

Specific content of special rectification:

In order to deal with the situation where the promised logistics information in the SKU information is untrue, the platform will increase the intensity of the review and remove or ban the illegal products according to the specific circumstances. measure.

If the logistics information promised in the SKU information is not fulfilled truthfully, we will take measures such as illegal points control and store authority restrictions to deal with it.

For merchants who fail to make timely corrections after being fined multiple times and who make batch complaints, the platform has the right to implement search delisting, search blocking, store management and other restrictive measures as appropriate, as well as other processing measures the platform deems necessary;

Merchants need to complete rectifications between January 22, 2024 and January 29, 2024. If rectifications are not made within the time limit, the platform will handle it in accordance with the relevant rules [Merchant - Spam Information].

If the logistics service method released or promoted by the merchant is inconsistent with the actual situation, including but not limited to the advertised shipping/arrival time, delivery mode, and freight commitment, the advertised logistics service provider is inconsistent with the actual situation. wait. Douyin platform has the right to take disposal measures according to the "[Merchant - False Promotion] Detailed Rules" and implement consumer compensation according to the following standards:

Orders with promised delivery time ≤ 48 hours: actual payment for the order 5% of the amount. The minimum single compensation shall not be less than 5 yuan and the maximum shall not be more than 500 yuan.

Orders with promised delivery time > 48 hours: 10% of the actual payment amount of the order, with a minimum of no less than 5 yuan and a maximum of no more than 1,000 yuan for a single payment.

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source:maijia.com
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