Sources say Apple bans customer service from speculating on iPhone sideloading issues

According to news on March 4, Apple’s upcoming iOS 17.4 will bring an exclusive feature to iPhone users in the 27 member states of the European Union, thanks to changes forced by the EU’s Digital Market Act (DMA). One of the major changes, which will be implemented by March 7 at the latest, is to allow users to sideload apps, that is, install software from third-party app stores other than the App Store.

However, it is noted that in other regions, Apple still adheres to its "walled garden" strategy, that is, by controlling the applications listed on the App Store to prevent users from downloading malware . Although malware occasionally breaks through Apple's security system, Apple's original intention is understandable. After all, no user wants to download a malicious app that steals financial information, slows down the phone, and reduces battery life. According to Bloomberg columnist Mark Gurman (Mark Gurman) revealed in his Power On newsletter, Apple has told after-sales support staff not to ask users about whether Apple will open sideloading and third-party app stores in other countries. ” question to make guesses. Gurman pointed out that many iPhone users yearn for the freedom to install apps from outside the App Store, and they are bound to ask support staff about it. The debate over sideloading comes down to two very different ways of thinking. As mentioned above, Apple has long believed that it is protecting the rights of its users by preventing them from installing apps that it has not reviewed. However, some users believe that since they have spent money on an iPhone, they should have complete control over how they use the device. As for why Apple doesn’t want customer service staff to speculate on this, it is probably because what prompted Apple to open sideloading in the EU is not only regulations, but also the threat of huge fines. Therefore, if Apple opens sideloading in other markets, it may also need regulations or legislation similar to the DMA as a driving force.

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