Apple executives announce that they will abandon the car-making business and shift to generative artificial intelligence research and development

According to people familiar with the matter, Apple recently made a surprising decision: to terminate the electric car project and focus on the research and development of generative artificial intelligence. This strategic shift marks the gradual end of Apple's decade-long electric vehicle exploration plan in order to invest energy and resources into another potential area.

It is reported that Apple disclosed this information to employees at an internal meeting on Tuesday, and the news attracted widespread attention and heated discussion. It is reported that this important decision was made jointly by Chief Operating Officer Jeff Williams and Vice President in charge of electric vehicle projects Kevin Lynch.

The two executives elaborated on the background and purpose of this change to employees. They said that after careful consideration and comprehensive evaluation, the company believes that phasing out the electric vehicle project and switching to generative artificial intelligence is a wise move in line with the company's long-term development strategy.

This decision is undoubtedly a huge surprise to the nearly 2,000 employees involved in the electric vehicle project. Jeff Williams and Kevin Lynch assured employees that the company will do its best to ensure a smooth transition during this transition. They said many team members responsible for automotive will be transferred to the artificial intelligence unit led by executive John Giannandrea and continue to contribute to the company's innovation and growth.

It is understood that these employees will focus on the research and development of generative artificial intelligence projects, which is one of Apple’s increasingly critical priorities. Generative artificial intelligence is a technology with broad application prospects and is expected to bring revolutionary changes in many fields.

For the hundreds of hardware engineers and automotive designers on the electric vehicle team, they also have the opportunity to apply to join other teams at Apple to continue to use their expertise and skills. Apple has long been known for its diverse and innovative product lines, and these employees are expected to find new opportunities and room for development in other areas.

With the rise and rapid development of generative artificial intelligence, Apple clearly sees great potential and opportunities in this field. By reallocating the resources and talent of the electric vehicle team to the field of artificial intelligence, Apple is expected to accelerate its research and development in this area and develop more innovative and competitive products.

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