After seven quarters, Apple regains European mobile phone dominance! Captured 77% of the high-end mobile phone market share

News on February 28, according to the latest data released by Canalys, in the fourth quarter of 2023, smartphone shipments in Europe (excluding Russia) were 37.8 million units, a year-on-year decrease of 3%.

Apple reversed seven consecutive quarters of being behind Samsung and regained its leading position, with shipments of 12.4 million units, a year-on-year increase of 1%.

Samsung ranked second, with shipments of 10.8 million units, a decrease of 12%.

Although Xiaomi’s sales fell 10% to 6 million units, it still maintained its third position, thanks to its strong momentum in Central and Eastern Europe.

Motorola and Honor ranked fourth and fifth respectively. Motorola's shipments were 2 million units, a year-on-year increase of 73%; while Honor's shipments were 1.1 million units, a year-on-year increase of 116%.

Canalys pointed out in the report that in the fourth quarter of 2023, the market share of high-end smartphones in Europe hit a record high, with nearly 40% of smartphones shipped priced at US$800 and above.

In the price segment above US$800, Apple’s market share is as high as 77%, far exceeding other competitors.

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