Apple hopes iOS 18 artificial intelligence features will boost iPhone sales in China

Recently, the media DigiTimes published a commentary article stating that Apple plans to increase iPhone sales in the Chinese market through the upcoming iOS 18 system, which has a number of artificial intelligence functions.

The article pointed out that China’s mobile phone market is becoming increasingly high-end, and folding screen products have become the focus of competition among major manufacturers. However, in this competitive landscape, Apple's iPhone's market share is under pressure. According to the editor's understanding, Apple's recently announced financial report for the first quarter of fiscal year 2024 shows that revenue in Greater China was US$20.819 billion, a year-on-year decrease of 13%.

DigiTimes pointed out that Apple’s shortcomings in artificial intelligence are one of the reasons why it is at a disadvantage in the competition in the Chinese market. Chinese consumers have high expectations for the artificial intelligence functions of mobile phones, and Apple's performance in this regard does not match its pioneering brand image. Therefore, Apple needs to make significant progress in artificial intelligence to meet consumer demand.

According to previous rumors, iOS 18 will introduce multiple new artificial intelligence features. However, DigiTimes reminded that Apple faces considerable challenges and needs to achieve technological breakthroughs and compete fiercely with brands such as Huawei. Brands such as Huawei are investing heavily in artificial intelligence research and development, and external competitive pressure will be huge for Apple.

Apple CEO Tim Cook revealed during an earnings call earlier this year that the company is actively developing generative artificial intelligence and plans to announce more details later this year. . It is reported that Apple is expected to demonstrate iOS 18 in advance at the annual developer conference WWDC in June, and plans to officially release the updated version in September. This trend has attracted widespread attention in the industry, and people are full of expectations for Apple's future innovation and development.

Apple plans to introduce the iOS 18 system with built-in artificial intelligence functions to further enhance its competitiveness in the Chinese market and promote the growth of iPhone sales. However, market competition is fierce and consumer expectations are high. Apple needs to increase its investment in research and development in the field of artificial intelligence, actively participate in technology competitions, and compete fiercely with its competitors.

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