Geely Radar's new four-wheel drive product 'Radar Horizon” is about to be launched, and China's pickup truck is ushering in its Cybertruck moment

In 2023, China's new energy vehicle market share will reach 31.6%, 5.9 percentage points higher than the same period. As the new energy vehicle market becomes more mature, various market segments continue to advance by leaps and bounds. However, the pickup truck market has been in a state of sluggishness for a long time, stuck in the era of traditional fuel vehicles. The Chinese pickup truck market is in urgent need of new forces and new technologies to join in to promote innovation and upgrading of the pickup truck market.

It was also in 2023 that Geely Radar launched the first domestic pure electric pickup truck Radar RD6. As a pioneer, it changed the competition pattern of traditional pickup trucks and handed over 61.5% of the market segment for the whole year. With the highest share of answers, it has become the well-deserved leader of new energy pickup trucks. In 2024, Geely Radar's more powerful four-wheel drive model is coming. On February 26, Geely Radar officially announced that the new four-wheel drive product is officially named "Radar Horizon" and is planned to be launched in the second quarter of this year.

New energy will become the fuse for the pickup industry to take off

For a long time, consumers’ impression of traditional fuel pickup trucks was limited to tools for pulling goods. , and the technical platform lags behind that of contemporary fuel passenger vehicle platforms, and product features such as a girder-type cockpit and a separated cargo compartment body have a great impact on handling and comfort. Traditional fuel pickup trucks have never been able to open up the domestic market. As the forefront of the development of new energy vehicles in the world, the Chinese automobile market is in a historical period that has never been seen in a century, and the Chinese pickup truck market cannot directly imitate the experience of foreign pickup trucks through "appropriationism" to solve specific problems in special periods.

At present, although the new energy vehicle market is in full swing, the domestic pickup truck market is still dominated by traditional fuel power. Pickup truck users cannot enjoy the dividends of technological progress at all, and the market demand is huge. There is no doubt that new energy technology will become the fuse for the pickup industry to take off. Coupled with the support of intelligence, Internet of Things and other technologies, it will definitely accelerate the integration of new energy pickup trucks into more outdoor vehicle scenarios, providing users with higher travel value and Better outdoor ecology. At present, in China's passenger car market, fuel vehicles have become a thing of the past, and extended-range vehicles can be regarded as a transition. Pure electric vehicles are an unstoppable future trend, and pure electric pickup trucks will also be the general trend.

Super performance achieves "super pickup truck", Radar Horizon will be launched in the second quarter

China's pickup truck market has never lacked users, but it lacks pickup products that can truly meet user needs. In January, the Tesla Cybertruck, which had just been delivered in the United States, came to China for a tour. With the blessing of new energy, it became an unprecedented "new species". The tour in major cities was very popular. Many people in the industry believe that Cybertruck's product features such as coupe-level acceleration, high-power external discharge, and SUV comfort have taken the lead in setting an industry benchmark for new energy pickup trucks.

Following the footsteps of the new Cybertruck species, Geely Radar will launch a new four-wheel drive product "Radar Horizon" in the second quarter of 2024 to match Cybertruck's super performance and set an industry benchmark for the domestic pickup truck market.

As a four-wheel drive pure electric super pickup truck, Radar Horizon is built on the M.A.P Radar Hanhai platform, China’s first native pure electric pickup truck platform, and continues to use an integrated body. The design concept is very close to the body structure and design concept of the Tesla Cybertruck. At the same time, it has capabilities comparable to the Cybertruck in many aspects. It is a true pure electric super pickup truck. Geely Radar and Tesla, which have been working on new energy pickup trucks for more than a year, can be said to be sympathetic to each other, and Chinese pickup trucks will also usher in the Cybertruck moment.

Radar Horizon extreme winter test, showing the powerful strength of the super pickup truck

Recently, Geely Radar also released a series of Radar Horizon extreme winter test videos, showing its super acceleration, extreme control, extreme The strong product strength in safety and other aspects not only sets a new benchmark for the new energy pickup truck segment, but also rivals the Tesla Cybertruck in many performance indicators, making it the strongest pickup truck in China.

For a long time, the acceleration of traditional pickup trucks from 100 kilometers to 100 kilometers generally took more than 10 seconds, which was not fun to drive. The Radar Horizon breaks through traditional power limitations and is equipped with a high-performance permanent magnet synchronous dual electric drive system with a total peak power of up to 315KW, achieving 4-second super acceleration, comparable to the Porsche 911, and bringing unprecedented driving passion to users.

In terms of extreme control, Radar Horizon not only has 7 driving modes to meet the driving needs of various road conditions, but also can be switched by voice, which is more convenient; it is also equipped with an intelligent all-terrain feedback system, which can intelligently adjust the four-wheel torque distribution to achieve the goal. Torque responds instantaneously in milliseconds, allowing you to drive with confidence whether it is ice, snow or muddy conditions. At the same time, Radar Horizon uses the OneBox intelligent integrated braking system with a braking response time of ≤150ms to protect drivers and passengers.

In addition, Radar Horizon also has strong adaptability outdoors. The peak total torque of 594N·m combined with the adaptive adjustment of the slope gradient can achieve a maximum grade of 95%, allowing you to ride freely on complex road conditions. In narrow outdoor sections, Radar Horizon can achieve a minimum turning radius of 3.5m by accurately controlling the power distribution between the front and rear wheels, and can make a smart U-turn to easily get out of trouble.

When encountering wading road conditions, the maximum wading depth of the radar horizon is 815mm, which exceeds the Hummer EV. The maximum rated load is 865kg, which is far ahead in the pickup truck industry and can store all the equipment for outdoor travel in an orderly manner. Not only that, Radar Horizon breaks through the time-limited outdoor power ecosystem, providing powerful power guarantee for outdoor life and work. The maximum external discharge power of 21kW is the only one in the world, making power consumption worry-free in all scenarios, allowing users to bid farewell to the anxiety of outdoor power consumption.

Radar Horizon also brings ultimate security protection to users. In terms of body safety, it adopts endoskeleton integrated body technology, has an 8-ton roof compressive strength, and a torsional stiffness of 30,300N·m/deg. The high-rigidity body can be called a performance fortress, providing users with ultimate safety and leading its class. In terms of battery safety, Radar Horizon is equipped with five BMS battery management functions, which can be controlled in real time 24/7. In the extremely cold environment of -32°, low-temperature charging is faster, and the battery life is longer and safer.

With the continuous evolution of the new energy vehicle market, new energy pickup trucks with a series of advantages such as strong power, high-power external discharge, high comfort, large space, and rich expansion will become a new choice for more users. , China’s pickup truck market will also usher in the “new energy era of pickup trucks.” As China's first four-wheel drive pure electric super pickup truck, Radar Horizon will also use its super performance to establish a new value benchmark in the new energy era of pickup trucks.

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