2023 Indian tablet battle report: Samsung's price dropped by 34.7%, Lenovo's price dropped by 38.6%, Apple's price dropped by 11.1%, Acer's price dropped by 45.8%, and Realme's price dropped by 9.5%

According to news from this site on February 20, according to a recent report released by market research agency IDC, India’s tablet shipments in 2023 will be 4.01 million units, a year-on-year decrease of 24.9%; among which, the shipments of detachable 2-in-1 tablets will be year-on-year. It increased by 17.7%, while conventional tablets fell by 33.3%.

IDC India Senior Research Analyst Bharath Shenoy said:

With the aggressive advancement of emerging Chinese manufacturers such as realme and Xiaomi, consumers have more choices.

Despite challenging market conditions, the consumer segment continues to thrive due to the availability of tablets with larger screens under $300 and the increased productivity and entertainment benefits of carrying tablets with you. increase.

Samsung

Samsung leads the market with a 39.5% share, ranking first in the commercial and consumer fields with 46.6% and 33.4% shares respectively. However, shipments in 2023 The year-on-year growth rate dropped by 34.7%.

Lenovo

Lenovo followed with a 14.3% share as shipments fell 38.6% year-on-year. In the commercial market, Lenovo ranks second with a 17.5% share, but in the consumer market, Lenovo ranks fifth with an 11.6% share.

Apple

Apple ranked third with a share of 13.9%, a year-on-year decrease of 11.1%. In the consumer market, Apple ranks second behind Samsung with a 21.2% share.

Despite the decline in market share, it is still popular among students due to the attractive discounts it offers. In the commercial market, it has slowly gained favor in market segments such as IT/ITES and automobiles.

Acer

Acer Group ranks fourth, following Apple with a share of 7.3%. In the commercial market, Acer continues to rank third with a 15.7% share.

realme

realme ranked fifth with a share of 6.8%, growing 9.5% year-on-year.

The original address of the report is attached to this website, and interested users can read it in depth.

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