The OLED era is coming! Samsung joins Apple's MacBook display supply chain

According to South Korea’s The Elec report, Samsung is actively preparing to join the OLED display supply chain for Apple’s MacBook models. Apple has been planning for years to switch the MacBook Pro and MacBook Air's display technology from existing miniLED and LCD to OLED. This rumor has received more substantial evidence, and Samsung's move further confirms it.

According to the editor’s understanding, Samsung is intensively assembling its eighth-generation OLED panel production line, with the goal of providing high-quality OLED displays for Apple’s future MacBook models. However, it is expected that these panels may not be officially used on new MacBook models until 2027. This means that consumers may have to wait for a while to see the new MacBook with OLED display. Nonetheless, considering the excellence of OLED technology in the display field, the wait is worth the wait.

According to ETNews reported at the end of last year, Apple plans to apply OLED display technology to as many as 9 new devices by 2027. These devices include two new iPad Pro models, as well as multiple MacBook, iPad Air and iPad mini models. According to a report by The Elec, Samsung's new production line will not be used in the first batch of OLED MacBooks in 2025, but may be used in other new products such as the rumored 12.9-inch iPad Air model in 2027. This means that Apple may gradually launch more products using OLED display technology in the next few years.

Compared with traditional LCD display technology, OLED displays have significant advantages in brightness, contrast, color accuracy and power consumption. The OLED panel has higher brightness and can provide more vivid and vivid color performance. It also has better contrast and can present deeper blacks and brighter whites. In addition, OLED displays can turn on and off at the pixel level, so that black can completely turn off pixels, thereby achieving true pure black and improving the detail and clarity of the picture. In contrast, LCD displays require a backlight and cannot completely turn off pixels, so blacks don't perform as well as OLEDs. Moreover, OLED displays have higher color accuracy, can present more realistic colors, and perform better on images and videos. In addition, OLED panels are thinner and lighter than LCD panels, which gives them important advantages in display applications for high-end electronic devices. The thinness and lightweight design of OLED panels can provide greater flexibility and portability for devices, while also bringing more possibilities to device design

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