Huawei's submission of 'MAESTRO' trademark application heralds new trends in the automotive field

According to the latest data, Huawei Technologies Co., Ltd. recently submitted two registration applications for the "MAESTRO" trademark. The international classification of these two trademarks is 12 means of transportation. Currently, these two trademarks are awaiting substantive review stage. The overall appearance of these two trademarks is very similar to the Wenjie car logo. They both have a hollow design in the middle and are inlaid with a line of English "MAESTRO".

It should be noted that the word MAESTRO is translated as "master" in Chinese. Considering the similarity between the trademark and the Wenjie car logo, Huawei may be planning to enter the automotive industry and is expected to launch the "Extraordinary Master" series of products.

In October last year, Huawei Technologies Co., Ltd. proposed to register “ULTIMATE DESIGN" trademark, also involves the design of transportation vehicles in the international classification. At that time, there was widespread speculation in the industry that Huawei was expected to enter the automotive field. However, at the autumn full-scenario new product launch conference on September 25 last year, Huawei did not launch automotive products. is the official release of the new ultra-high-end brand ULTIMATE DESIGN Extraordinary Master. This brand will provide a series of design-related products and services to further demonstrate Huawei's strength and innovation in the field of design. By registering “ULTIMATE DESIGN" trademark, Huawei has shown its emphasis and investment in the design field. Although it has not launched an automotive product, this move still aroused widespread attention and speculation. Huawei has always been committed to improving the design and user experience of its products, ULTIMATE The launch of the DESIGN Extraordinary Master brand will further consolidate Huawei’s leadership position in the global technology industry and bring users

At the Huawei press conference, Andy Lau served as the Huawei Mate 60 RS Extraordinary Master. Brand ambassador, in person. Huawei said that after years of technology accumulation, the brand will bring a comprehensive experience of ultimate aesthetics, craftsmanship and innovation. From PORSCHE DESIGN to ULTIMATE DESIGN, it marks an all-round upgrade of the brand.

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