Folding screen overlord Samsung: ended by BOE and Huawei!

News on January 31, recently, Display Supply Chain Consultant (DSCC) released a survey report stating that there have been major changes in the foldable panel market in the fourth quarter of 2023 (October-December). BOE ended Samsung Display's dominance and ranked first in shipments; Huawei also surpassed Samsung in terms of folding panel purchases.

DSCC pointed out that since Samsung Display entered the folding panel market in the third quarter of 2019, its shipments have ranked first in all quarters except the first quarter of 2021.

Similarly, since Samsung entered the folding screen mobile phone market in the third quarter of 2019, it has also ranked first in panel purchases in all quarters.

However, Samsung’s consecutive record of dominating the rankings was ended by Chinese manufacturers in the fourth quarter of 2023.

DSCC stated that due to the lower than expected sales of Samsung’s foldable screen mobile phone Galaxy Z Flip 5/Z Fold 5, panel inventory increased significantly, dragging down Samsung Display folding panel shipments. The market share of shipments has dropped sharply from 76% in the third quarter of 2023 to 36% in the fourth quarter of 2023. The market share has reached a new quarterly low since the first quarter of 2021.

In contrast, BOE’s foldable panel shipment market share in the fourth quarter of 2023 surged from 16% in the third quarter of 2023 to 42%, surpassing Samsung Display.

In addition, the market shares of China’s other three folding screen suppliers, Visionox, CSOT, and Tianma, have also increased significantly in the fourth quarter of 2023, of which Visionox’s share is close to 15%.

In terms of folding panel purchases, Huawei benefited from the continued sales of the Mate Quarterly comparison), the purchase volume market share has surged from less than 10% in the third quarter of 2023 to about 31% in the fourth quarter of 2023, surpassing Samsung and ranking first.

Data from another market research institution, BCI, shows that in the fourth quarter of 2023, Huawei continued to rank first in domestic sales in China’s foldable screen mobile phone market with a 51.23% share.

Honor and Samsung ranked second and third with shares of 15.54% and 15.23% respectively.

The following fourth to sixth places are OPPO (11.48%), vivo (4.02%) and Xiaomi (2.50%).

In terms of domestic hot-selling folding screen models in the fourth quarter of 2023, Huawei Mate X5 has captured nearly 30% of the market share. In the large-size folding screen category The proportion is as high as 52.37%.

According to industry sources, the folding screen of Huawei Mate X5 is supplied by BOE and Visionox, while Honor’s main folding screen models Magic V2 series, OPPO’s The folding screen supplier of the main folding screen model Find N3 is BOE.

Obviously, the continued development of the folding screen market by domestic smartphone brand manufacturers and the vigorous adoption of domestic folding screens are the key to pushing BOE’s folding screen shipments to surpass Samsung Display.

It is worth mentioning that previous rumors showed that Huawei had placed "additional orders" for its folding screen mobile phone supply chain manufacturers at the end of the fourth quarter of last year, with the goal of shipping 7 million to 1,000 units in 2024. 10,000 foldable screen mobile phones, which will increase by up to about 3 times compared with 2.3 million units in 2023.

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