iPhone user loyalty ranks first with 52.8%: Huawei steals the most users!

News on January 30, according to the 2023 China Mobile Internet Annual Report released today by QuestMobile, the loyalty of Apple iPhone users is the highest at 52.8%, and the largest number of lost users choose Huawei.

User loyalty refers to a tendency for customers to develop a favorable impression of a specific product or service and then make repeated purchases. This is reflected in mobile phone brands when iPhone users still choose iPhone when switching. Those who use Huawei still choose Huawei.

As a data that every manufacturer is striving to improve, user loyalty is also a key indicator that best reflects the status of products and brands.

According to the released report, the first choice for users of various terminal brands when switching phones is still to maintain the current brand. Among them, 52.8% of iPhone users still use this brand and are loyal. The highest degree.

Among the users who lost iPhone, 15.3% chose Huawei, 8.9% chose OPPO, and 7.3% chose Xiaomi.

Xiaomi and Huawei replacement users have seen a certain increase in their loyalty to the brand. Among them, the loyalty of Xiaomi users has increased to 49%, ranking second. Among the users who lost their phones, the largest number of users chose Huawei, at 15.4%. .

Huawei’s user loyalty has increased the most, from 29.3% to 34.1%.

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