Meta expects Apple Vision Pro to help VR business and reignite the $50 billion metaverse plan

According to news on January 29, meta is counting on Apple’s upcoming high-end head-mounted display device Vision. Pro, hoping to inject new vitality into its virtual reality (VR) business and help its huge and $50 billion Metaverse plan get back on track.

According to people familiar with the matter, the executive team, including meta CEO Mark Zuckerberg, has expressed concerns about Vision Pro's potential impact is optimistic. They believe that the launch of this head-mounted display device will effectively "confirm" the correctness of meta's current business direction, and is expected to "attract a wider user group" into its metaverse ecosystem.

Inside meta, employees generally regard the Quest headset and its software platform as Apple’s “main competitor” in the VR/AR field ”, a position similar to the role Android plays in the smartphone market. In addition, according to the editor's understanding, meta executives and industry experts generally believe that in the future competition in this field, software developers will become the key factor in determining the outcome. Who can develop more powerful software? The more attractive an application is, the more likely it is to win the favor of more users.

Although Vision Pro has not yet been officially launched, but its impact on meta's strategic direction has already appeared. It is reported that meta is currently turning more resources and attention to mixed reality (MR) technology, which can combine virtual images with the real environment. This change marks a major adjustment in meta's development strategy. Compared with the past, it focused more on building a completely virtual "metaverse", and now it focuses more on achieving the integration of virtuality and reality.

Apple’s senior management has always had reservations about the concept of the “Metaverse” in the past. Greg Joswiak, Apple's senior vice president of worldwide marketing, has said that he personally would not use the term "Metaverse." Tim Cook, CEO, has also questioned this concept, believing that it is difficult for ordinary people to understand the true meaning of the "Metaverse".

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