MSI apologizes for 'deleting boyfriend game' remarks: relevant team work has been stopped and personnel have been replaced

According to news from this site on January 20, MSI issued an apology statement through its official Weibo account tonight, apologizing to players for the remarks about "deleting boyfriend games" that aroused widespread discussion among netizens some time ago.

Our company attaches great importance to the controversy caused by the relevant video released by the brand-related self-media account "MSI GAMING" on January 17, 2024. We would like to express our sincere apologies to our users and gamer friends for the trouble this video, title and related replies have caused you. Through the investigation of this incident, our company has stopped all work of the relevant operation team and replaced it, and at the same time, the relevant personnel will be held accountable .

MSI always stands together with our users and gamer friends. We have been committed to providing everyone with better products and services. Our company also has an unshirkable management responsibility for the mistakes made in inappropriate expressions in this short video and related replies. We apologize again to everyone. In the future, we will be more cautious and strictly control content production and review.

In the future, MSI will continue to uphold the principle of putting users and players first, maintain communication with everyone, and once again express our sincere apology to everyone and thank you for your supervision.

This site attaches a brief summary:

On January 17, MSI released a news release through its official public account The article "Refuse to be mentally drained, start by deleting boyfriend games" was resisted and complained by many netizens.

On January 18, ASUS put up the slogan “Buy ASUS, don’t delete games” in the live broadcast room to attract players . Topics related to # ASUS don’t delete games were once on Weibo’s hot searches.

On January 19, a user claiming to be an operator apologized to players in the comment area of ​​the relevant content: "The original intention of the video was to express that the game shortcut was deleted by my girlfriend, and I wanted to make a funny plot. However, due to the topic selection / interpretation There was a lack of consideration in various aspects such as the method/video title reply, etc., resulting in ambiguity, for which we sincerely apologize."

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