NetEase starts large-scale layoffs? Official emergency refutation of rumors: normal business adjustments, still recruiting outstanding talents

On January 19, a piece of news circulated on the Internet, saying that NetEase had laid off employees in multiple businesses starting in December. The hardest hit area was NetEase Media, and the game department was also involved.

NetEase Media started large-scale layoffs mainly in January, involving multiple product lines such as NetEase News, NetEase Cultural Creativity, and NetEase Open Courses, including content, marketing, sales, product and other positions.

The proportion of layoffs in various businesses and departments is not consistent, ranging from 10% to 50%. According to multiple people familiar with the matter, NetEase Media has given an "N 1" compensation package. The laid-off employees will also receive year-end bonuses and 13 salaries. Some employees can also take the initiative to resign and receive corresponding compensation.

A resigned employee mentioned that the layoffs started in December. The layoffs involved not only ordinary employees at the executive level, but also management personnel. There was only a time sequence. NetEase Media’s layoff progress is also directly linked to the 2024 work plan. NetEase Media is reducing business planning positions under the sales system, with a current target of 50%.

But then NetEase urgently refuted the rumors, saying that "it is due to normal business adjustments and personnel movements, and the company is still continuing to recruit high-quality talents."

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