According to news on January 23, Zhao Changjiang, general manager of BYD Denza Sales Division, recently issued a challenge to Tesla. He pointed out that although Tesla considers itself an automotive software company, this does not mean that BYD is inferior in this regard. In fact, BYD has also shown strong strength in the field of electric vehicles.
Zhao Changjiang’s remarks imply that BYD will achieve a breakthrough in global pure electric vehicle sales in the fourth quarter of 2023, surpassing Tesla. This performance shows that BYD’s global sales The electric vehicle market is even more firmly entrenched. Tesla CEO Musk has to re-evaluate BYD, a company that was once considered a non-competitor. Musk recently said Tesla is closer to an AI/robotics company than a traditional automaker. However, changes in the market have made BYD a competitor that Tesla cannot ignore.
According to my understanding, while Zhao Changjiang challenged Tesla, he also revealed BYD’s layout in the field of intelligent driving. He said that BYD plans to launch models with powerful intelligent assisted driving systems in 2024, including the Denza N7. This car is expected to change the market structure and challenge the market position of Tesla Model Y. Zhao Changjiang is full of confidence in Denza N7 and believes that it will defeat Tesla Model Y and become the new market leader. This shows BYD's ambitions in intelligent driving technology.
Tesla Model Y is one of the most popular models in the world. In the Chinese market last year, Tesla Model Y delivered a whopping 646,800 units, which shows its outstanding position in the market. However, BYD Song's sales are also very impressive, with annual sales reaching 640,600 vehicles. Although the average price of Tesla Model Y is about 100,000 yuan higher than that of BYD Song, BYD is gradually narrowing the gap with Tesla due to its excellent product strength and market layout.
This time Zhao Changjiang publicly challenged Tesla Model Y, is it a big talk or is it full of confidence? We will wait and see. But what is certain is that as the electric vehicle market continues to develop and competition intensifies, the competition between BYD and Tesla will become increasingly fierce.
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