NetEase Fuxi uses AI technology to make science fiction a reality and makes its first appearance at the World Science Fiction Conference!

On October 18, the 2023 Chengdu World Science Fiction Conference officially opened at the Chengdu Science Fiction Museum. This is the first time the World Science Fiction Conference has been held in China in its more than 80 years of development history. It is also the most watched, oldest, largest and largest World Science Fiction Conference in the world. The most influential science fiction cultural theme event, this conference not only attracted attention from the science fiction field, but also attracted extensive participation from technology, games, culture and art and other industries. NetEase Fuxi, as the first domestic institution engaged in the research and application of AI in games and pan-entertainment, was invited to provide information for this conference in the "Endless Lagrange" exhibition area of ​​the Science Fiction Museum and the "Game World of Science Fantasy" theme salon. The AI ​​painting experience activity aims to allow participants to experience the technological innovation capabilities of AI painting, generate imaginary photos of the science fiction world, and turn inspiration into reality.

This AI painting experience is technically supported by Youling Tiangong-Danqingyue, and it relies on the Wensheng diagram model-"Danqing" self-developed by NetEase Fuxi. Danqing is an image generation model trained based on NetEase's self-built Chinese data. It uses a large-scale vector engine and self-developed Chinese image and text understanding technology to optimize and upgrade to ensure that the data source is compliant and the generated content is compliant. Comprehensive optimization and upgrades for Chinese users in terms of semantics, aesthetics, humanities, etc. enable the model to have strong Chinese understanding capabilities and be able to create works that are more in line with Chinese aesthetics.

NetEase Fuxi Danqing Model provided personalized art styles for training on themes such as "Era of Symbiosis" and "Science Fiction China" for this conference. Participants can use AI to create unique science fiction-themed paintings by entering keywords such as "universe, space," "spaceship, battleship," and "endless Lagrange." This allows people to experience cutting-edge technology up close and use technology to realize their imagination.

When it was founded in 2017, NetEase Fuxi realized that games were a natural integration platform for new technology experiments. They conduct research and application of AI technology through game data and simulation environments. Over the years, NetEase Fuxi has continued to increase investment in research and development in the field of artificial intelligence, overcoming numerous difficulties, and successfully launched the first intelligent NPC system that can be applied in specific situations and deeply integrated with game mechanics, and pioneered the text-based face pinching gameplay. Through AI technology, NetEase Fuxi creates a richer virtual world for gamers and provides a good gaming experience.

On October 22, Li Le, as the head of NetEase Fuxi Game AI products, was honored to be invited to participate in the "Science Fantasy Game World" themed salon of the 2023 World Science Fiction Conference. At this salon, he chose to give a speech on the theme of "From Game AI to AI Games" and introduced NetEase Fuxi's AI exploration in the field of games to the audience. He shared the company's achievements and forward-looking research in AI technology, as well as how to apply AI technology to games to bring players a more intelligent and immersive gaming experience. Through this speech, he hopes to inspire more

Li Le said that NetEase Fuxi is committed to using cutting-edge artificial intelligence technology to create a unique gaming experience for players. They introduced an innovative text-based face-making form and an intelligent NPC system into the game to enhance the immersion of the game plot and allow every player to have an unusual experience. In addition, NetEase Fuxi will also apply game AI technology to more fields to promote the development of the digital economy and create more social value.

This year, NetEase Fuxi launched a self-developed human-computer collaboration art service trading platform - Youling Tiangong Platform, which combines the art process, quality standards, and tool ecology that NetEase has accumulated over many years in the game field. Ability and experience in other aspects are open to demanders and creators in the art industry.

Youling Tiangong Platform integrates generative AI into the scenes of the game production pipeline by integrating Fuxi's self-developed AI painting model - "Danqing Yue" to improve game art production efficiency. Combining NetEase's long-term accumulation in the fields of interactive entertainment and art design, Danqingyue is actively providing professional AIGC-generated painting capabilities to various fields such as digital entertainment, animation, fashion manufacturing, and digital culture and tourism.

Taking this science fiction conference as an example, NetEase Fuxi cooperated with the original space strategy game "Endless Lagrange" and used the painting to display it offline at the 2023 Chengdu World Science Fiction Conference. The experience area has created a unique IP Wenshengtu marketing plan. Through this solution, the world view of the game is vividly displayed, and players can create the most unique sci-fi universe in their own minds. This attracted the attention of many attendees, and the audience deeply felt the huge potential of generative AI in the field of games.

In addition, NetEase Yaotai, an immersive activity platform owned by NetEase Fuxi, has continuously tried to organically integrate cutting-edge technology and scientific fantasy in its rich metaverse implementation practice, based on cloud games and artificial intelligence. and other technologies, successfully moved the Kepler planet into the metaverse, creating an immersive and futuristic Kepler space station scene, and helped the "Reading Asian Games Smart Binjiang" National Reading Metaverse Festival to be successfully held. In addition, an exclusive "Metaverse Venue" was created for the 2023 Zhongguancun Forum, and an outer space scene rich in a strong sense of science and technology and a sense of fantasy future was built to intuitively display the infinite possibilities of future technology in the form of virtual space, making it possible to participate in activities in "space" possible.

As a pioneer in the field of game AI, NetEase Fuxi has been committed to assisting game research and development and gaming with its many industry-leading technologies such as intelligent face pinching, intelligent creation, human-machine collaboration, and digital twins. Marketing, constantly introducing advanced technology and creativity, has injected new vitality and power into the development of the entire game industry. At the same time, NetEase Fuxi is also actively promoting cooperation with the Sichuan Provincial Game Working Committee to jointly explore the high-quality development of the regional game industry and contribute to the technological progress and innovative development of the game industry.

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