The two-dimensional game market in 2024: The bloody battle is not over yet, and there are still masters

Hello everyone, I am Dr. X.

As time comes to 2024, last year’s great chaos in the two-dimensional game market has finally come to an end.

Old In short, they are fighting one after another, with rivers of blood flowing, and it is tragic.

But even if there are corpses everywhere, in 2024, there are already more than a dozen second games ready to go and rush to the battlefield.

For example, the first second game of the year continued the tradition and staged a server bombing incident, which took a whole day to maintain. It makes people sigh, it turns out there are still masters.

And "White Wattle Corridor", which will be released in a few days (January 12th), uses first-class quality to quickly heat up this year's second game war, and directly enter The stage of intense bayonet fighting.

So, why did last year’s second-tier players throw their hat into the ring? How should manufacturers break through this year?

Old

MiHoYo's "Star Iron", Tengzi's "White Night Aurora" and "Legend of the Seven", Yuxing's BA (Azure Files), Zilong's E7 (Epic Seven) Wait, wait, etc.

If you don’t look at the list, many players won’t know that there were so many second games last year.

After all, looking back at the end of the year, I can probably count the real winners on one hand. What makes practitioners even more heartbroken is that, leaving aside the outsider level of "Star Iron", even the upper limit of success has dropped too much compared to previous years.

For example, "Back to the Future 1999", which ranked second, ranked third on the best-selling list, and its average ranking reached around 50 six months later.

And "Blue Files", which was highly anticipated by many people before its release, never made it into the top 20 on the list, which is a pity.

Generally speaking, it makes people feel that the second tourists used to eat meat in large quantities, but now they can only eat steamed buns in the cold wind. Their life is really not as good as before.

So, why do the second-tier players become so miserable? An objective fact is that the market is really cruel.

These second tours last year fully verified the saying, "The smell of wine is also afraid of the depth of the alley."

As the game market becomes more and more complicated, if your hard power does not reach a baseline, you can only be used as cannon fodder.

This is why not only did they rush to the streets, but many second-tier games simply chose to self-destruct last year. It would save money not to go online. The more famous ones are "The Other World" and "Rising Star".

In this regard, the speed and intensity of market involution have indeed exceeded the expectations of many practitioners.

However, do you think this situation is entirely due to the environment? Certainly not.

("猌星")

As the saying goes, it all depends on human factors. Another big reason why second games are so miserable is because many manufacturers have not understood it. He follows what others say and rolls up blindly and passively, and as he rolls up, he loses himself. What do you mean by not understanding it?

For example, some manufacturers originally started by relying on ML (Master Love). As a result, while doing it, it ended up taking the NTR route, which means that the player's paper figurine wife also needs to have her own life.

I wonder, you still think philosophically?

Also, I have no idea whether I want player liver or not. It talks about being relaxed and casual, but it does not allow sweeps, or the number of sweeps is limited;

The AI ​​that automatically fights seems to have cerebral palsy. People's blood pressure soared, so they had to use their hands.

Without thinking clearly, many manufacturers were coerced by the general trend and blindly and passively opened the book.

One of my buddies told me that in the project he was working on, all his colleagues were involved in art development, and it was 3D, beautiful, and big-world, so he also joined this involution whirlpool.

But the problem is that the gameplay originally designed for the game is actually quite niche and hard-core, and the audience is not large to begin with.

The final result is that the quality of the game has gone up, and the money burned is far higher than expected; but the number of users has not increased, so you can only pay more, and in the end, you are sprayed with krypton gold, and both parties are unhappy.

Therefore, for these second games in 24 years, whether they can make reasonable adjustments within the deadline based on the actual situation of last year’s products, there is a high probability that they will become Winning points.

Old The fighting will definitely be more intense than imagined.

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