Driven by the EU's Digital Market Act, Apple may adjust its App Store operating strategy to deal with sideloading challenges

According to the latest revelations from well-known technology reporter Mark Gurman, Apple plans to split its App Store in the next few weeks. The move comes as Apple operates the EU region separately from other regions to accommodate upcoming sideloading feature requirements. Such a split will provide better services to users and better adapt to local regulatory requirements.

This change stems from the EU’s upcoming “Digital Markets Act” (DMA), which aims to set the market dominance of technology giants such as Amazon, Apple, and Google. Tighter restrictions. Under the bill, these companies will be prohibited from abusing their market position to suppress or acquire competitors and will need to comply with a series of new regulations. These regulations include not locking users into their own ecosystem, not forcing pre-installation of software, and not restricting users from using other app stores. Companies that violate the regulations will face hefty fines of up to 10% of annual turnover. The implementation of this bill will help maintain a fair competitive environment, protect consumer rights, and promote innovation and development in the digital market.

It is understood that Apple is adjusting its App Store operating strategy to comply with the latest regulatory requirements. However, unlike the full opening of the USB-C interface, Apple has taken a more cautious approach to the issue of sideloading. Currently, they only implement the open policy in the EU region, while other regions remain unchanged. Such a move is obviously to protect the App Store as an important source of revenue and avoid possible chain reactions around the world.

Apple’s App Store has always been one of its important profit channels. By charging commissions to developers, Apple earns considerable revenue every year. However, with the implementation of the EU's Digital Market Act, Apple will face huge challenges. Therefore, Apple needs to find a balanced way to comply with regulations while maintaining App Store profitability. In order to maintain the profitability of the App Store, Apple can consider the following aspects. First, they can attract more developers and users by providing better services. This includes providing better tools and support to help developers better promote and sell their apps. At the same time, Apple can also help users find applications they are interested in more quickly by improving search algorithms and recommendation systems, thereby increasing application downloads and sales. Secondly, Apple can consider reducing developer commission rates to attract more developers to join the App Store. While this may reduce Apple's revenue, it could increase the number and diversity of apps in the App Store, thereby attracting more users. As a result, although commission income may decrease, overall income is still expected to increase. In addition, Apple can also open some special preferential policies to encourage developers to develop and launch more high-quality applications. For example, they can mention

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