Apple sales in the Chinese market fell by 30% in early 2024: Huawei bucked the trend and people bought Mate 60 crazily

News on January 9, according to foreign media reports, Apple has suffered a heavy blow in the Chinese market, and iPhone sales have plummeted in the first week of 2024, plummeting 30% compared with the same period last year.

The analyst believes that this is mainly due to fierce competition from local Chinese competitors, especially Huawei’s strong counterattack.

The sharp decline in Apple sales dragged down the entire Chinese smartphone market, causing overall shipments to fall by double digits in the first week.

The report states that sales of other Android brands and Huawei were relatively flat during the same period. Analysts said that the 30% decline is significantly accelerated compared to Apple’s overall 3% decline in China in 2023.

The growth rate of Apple mobile phone sales has peaked, and there are concerns that Apple will have excessive inventory in the first half of 2024.

Previous surveys also showed that Apple is still the leader in the high-end market, accounting for 71% in 2023. But compared with 75% in 2022, the share in 2023 has declined.

This is mainly due to the rise of Huawei mobile phones driven by the Mate 60 series, which will account for 5% of the global market in 2023, a significant increase from 3% in 2022; in addition, Samsung Electronics also relies on The S23 and Fold series increased market share.

From a regional perspective, most of the growth in the global high-end market in 2023 will be driven by China, Western Europe, India, the Middle East and Africa, of which India may be the fastest-growing high-end market in the world.

In addition, in the high-end market, it is the ultra-high-end market that drives growth. In 2023, the market priced at US$1,000 and above will account for more than one-third of total sales in the high-end market.

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