Xiaomi was criticized this time and was furious.

On December 28, 2023, Xiaomi held a Xiaomi Auto Technology Conference.


From systems, mobile phones, smart homes to cars, it has not been easy for Xiaomi to achieve what it has achieved over the past ten years.


As a long-time rice fan, Xiaolei also stayed in front of the computer on time to watch the entire Xiaomi automobile technology conference.


One thing to say is that Lei Jun does what he says. He is really just talking about "automotive technology" and will not release Xiaomi cars.



Photo source: Weibo @小米车


Seeing this made Xiaolei itchy. He originally thought that as soon as the press conference was over, he would hurry up Place an order for "Mifen's first car".


Looking at this posture, it is estimated that Xiaolei will have to squat for a long time to wait for the vast number of rice fans to wait until the Xiaomi car is officially released.


But oh, since Xiaomi cars started to warm up and are now unveiled, there have been a lot of problems.


For example, Xiaomi Motors paid tribute to a wave of friends a while ago, and in the past two days it has refuted rumors about the "supply chain list."


Taking advantage of this wave of Xiaomi cars being unveiled, Xiaolei has summarized the latest news about Xiaomi cars. Let’s take a look at them one by one.





Xiaomi car officially unveiled



The appearance of Xiaomi car that was leaked before has now been lifted , here are some official pictures for you guys to take a look at.


The first is the "Gulf Blue" color scheme of Xiaomi SU7, which finds a balance between light blue and dark blue, focusing on fashion and beauty.



Picture source: Weibo @小米车


Of course, if you feel that Gulf Blue is not suitable for you, Xiaomi SU7 also provides a more elegant "Elegant Gray" color.



Source: Weibo @小米车


What? Do you think Yahui is a bit ordinary? It’s okay, Xiaomi SU7 also comes in an “olive green” color.


Xiao Lei feels that this color scheme is between the previous two colors. It is more stable and at the same time, it also has a personalized expression.


In general, as Xiaomi’s first car, Xiaomi SU7 has been designed with great care in appearance and color matching.



Picture source: Weibo @小米车


As for other eye-catching news about Xiaomi SU7, because there are too many, Xiaolei will choose Some go through it with everyone.


Well, this time we will focus on talking about "the five core technologies of Xiaomi Auto's new mobile smart space."


The first is the "Xiaomi Super Motor" with a huge leap in speed and performance.


Currently, Xiaomi Super Motor V6 and V6s have been put into mass production; V8s has been put into mass production and will be put on the market in 2025.


The 35000rpm Xiaomi super motor has been realized in the pre-research laboratory, and it is worth looking forward to~



Source: Weibo@ Xiaomi Auto


The second one is "Xiaomi 800V Silicon Carbide High Voltage Platform".


Na, using CTB integrated battery technology, supports the highest voltage of 871v and the upper limit of the platform power of 150kWh.



Picture source: Weibo @小米车


The third one is "Xiaomi Super Large Die-casting", which focuses on self-development.


Self-developed equipment cluster system, self-developed materials, and self-developed die casting structural design.



Photo source: Weibo @小米车


The fourth is "Xiaomi Intelligent Driving", which is also the new direction of the current automobile industry .


Xiaomi has integrated a full-stack self-developed intelligent driving underlying technology algorithm and a self-developed end-to-end sensing large model.



Picture source: Weibo @小米车


The fifth one should be Xiaomi’s strength – “Xiaomi Smart Cockpit”.


Xiaomi cars are equipped with Xiaomi Pavement OS, which realizes a closed loop of "full ecology of people, cars and homes" through a rich software and hardware ecosystem.



Photo source: Weibo@小米车


Xiaomi refutes rumors about "supply chain list"



After Xiaomi’s official debut, there was a wave of discussion in the automotive industry, but rumors soon followed!


Xiao Lei discovered that many people and institutions are very curious about "what is Xiaomi's automotive supply chain" and want to find out.





#So, some news about Xiaomi Automobile’s supply chain has been circulating on the Internet recently. It’s hard to tell whether it’s true or false.


The most widely circulated among them are the two detailed breakdown diagrams of the so-called "Xiaomi automobile industry chain" below.


Including batteries, vehicle electronics, body electronics, power system, chassis system, body, interior and exterior decoration and others.


The above-mentioned auto parts "suppliers" are listed in the picture in a decent way. At a quick glance, they really look like the same thing.



Coded image source: Weibo@小米公司 spokesperson


Don’t talk about laymen, even Xiaolei People in the industry were also stunned when they saw it. Could it be true that such details are true?


Fortunately, Xiaomi quickly came forward to refute the rumors. On January 2, Xiaomi spokesperson’s official Weibo posted:

We recently noticed a picture about Xiaomi's automobile industry chain. After verification, at least 50% of the content was completely wrong.
We are deeply puzzled by this information summary that is full of loopholes and how it has misled the public and investors. This is for clarification.

Photo source: Weibo@小米公司 spokesperson


Lei Jun also quickly forwarded the rumor to Weibo, saying that there is something about Xiaomi cars There are many rumors and rumors, and the official will clarify them in time.



Picture source: Weibo @雷军


Some friends may think that breaking news in the mobile phone industry is not a common thing? Why is it that once you get into the car industry, you can’t do it anymore?


In fact, it has a lot to do with the difference between the mobile phone industry and the automobile industry. Xiaolei will give you a summary of the key points.


First of all, with the news in the mobile phone industry, it cannot be ruled out that some manufacturers deliberately release news in order to warm up their products in advance.


On the other hand, the hardware specifications of mobile phones are often disclosed and have mature supply chains.


So, as long as there are no revelations that are specifically marked as confidential, mobile phone manufacturers usually turn a blind eye and ignore them.





#Secondly, cars are much more complex than mobile phones, and many of the new technologies and parts installed in new cars are undisclosed secrets.


Before the relevant supply chain companies have officially announced it, the harm of this information being revealed is much higher than that of mobile phone revelations.


Well, not only will it disrupt the pace of product release and affect pricing, it will even seriously affect the company's stock price.


The impact will be even greater for listed companies like Xiaomi. Investors’ interests will be damaged, and supply chain partners will also suffer.


Xiaomi’s emergency refutation of rumors this time was faultless and quite timely. Xiaolei can give full marks to this wave of praise.





The best policy is not to spread rumors if you don’t believe them



There is one thing to say, outsiders and insiders Xiao Lei can completely understand his desire to know more information about Xiaomi cars.


After all, the Xiaomi mobile phone that was born with the price of "1999 yuan" has brought us too many surprises to this day.


Everyone is looking forward to the glory of Xiaomi mobile phones. What changes will the entry of Xiaomi Automobile bring to the automobile industry?


It may be more innovative technologies and parts, or it may be the "extreme cost performance" of replica Xiaomi mobile phones...



Source: Xiaomi



As much as you care, Xiaolei still recommends following the official steps step by step. Xiaomi is still generous in sharing technology.


Give Xiaomi more time to obtain and understand relevant information from official channels, and neither actively spread rumors nor passively spread rumors.


As the saying goes, "A good meal never comes late." The same goes for a good car.


At present, Lei Jun has said, "We still have to respect technology!" Pricing of 99,000 yuan or 149,000 yuan is impossible.


Finally, Xiaolei will give you a prize-free guessing game. What do you think of the final price of Xiaomi SU7?



Photo source: Weibo@雷君


Cover photo source: Weibo@小米车

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