BAIC New Energy's annual sales volume in 2023 is 92,000 units, a year-on-year increase of 84%

Recently, BAIC Blue Valley issued the latest announcement. Its subsidiary BAIC New Energy will sell 20,815 new cars in December 2023 and 921.72 million new cars in 2023, a year-on-year increase of 84%, with obvious growth momentum.

Jihu Motors, a high-end smart electric vehicle brand created by BAIC New Energy, has become an important engine driving the company's sales growth. Jihu Automobile's entire series of products sold 8,004 new cars in December 2023, and sold 30,016 new cars in 2023, a year-on-year increase of 138%. In addition, the BEIJING brand electric vehicles performed equally well, with sales of 12,811 units in December 2023 and 62,156 units in 2023, a year-on-year increase of 66%.

In the fierce competition in 2023, BAIC New Energy's sales have still achieved substantial growth. On the one hand, thanks to the effective implementation of its "scenario-based vehicle manufacturing" concept, the product lineage has been continuously enriched and improved, achieving Coverage and expansion of more market segments; on the other hand, BAIC New Energy adheres to long-termism, insists on independent research and development of core technologies, and continues to strengthen cooperation with leading companies such as Huawei and CATL. Based on this, BAIC New Energy's leading advantage continues to expand and it has successfully entered a new growth model.

Focus on "scenario-based car manufacturing", product lineage gradually improved

BAIC New Energy has accurately grasped user pain points and accurately judged the market environment, based on "scenario-based vehicle manufacturing" Driven by the concept of "Chemical Vehicles", the company has accelerated the launch of new models, the product matrix has begun to take shape, and it has achieved coverage and expansion of more market segments, and the overall upward momentum is obvious.

In 2023, BAIC New Energy launched five models: JiFox Alpha S Advance Edition, JiFox Alpha S/T Forest Edition, JiFox Koala and JiFox Alpha T5. Among them, the JiFox Alpha T5 will be launched at the end of 2023. This model meets the all-scenario friendliness of young families who “want, want, and want”. It is called the “Super Hexagon Warrior” in the industry as an all-around, all-optimal, and without any shortcomings, redefining the new generation of pure electric SUVs. The all-round view and luxurious quality of family cars have led the family pure electric SUV market to new heights.

## On September 20, 2023, Jihu Koala was officially launched. As the "world's first smart parent-child car", the car focuses on the parent-child travel market and focuses on safety, breathing and breathing. In order to meet the deep-seated needs in terms of health, contact with health, comfort and convenience, a systematic solution is used to create a warm parent-child mobile space. Since the pre-sale of the Jihu Koala started at the Chengdu Auto Show, it has received over 5,000 orders in less than a month, and has been deeply recognized and favored by the market.

## Starting from the multi-dimensional experience of health, safety, quality and other aspects, BAIC New Energy will launch the Extreme Fox Alpha S and Extreme Fox Alpha T Forest Edition in June 2023. Users enjoy the comfort and health of the "forest cabin", the ultimate safety like a mobile fortress, and the ultra-high quality of luxury.

##In addition, the JiFox Alpha S advance version (an upgraded version of the new HI version of JiFox Alpha S) that will be launched in May 2023 is jointly developed by BAIC New Energy and Huawei. Created, it can be called the ceiling in the field of high-end intelligence. The car not only received the highest "five-star" safety evaluation of the 2021 version of C-NCAP, the most stringent in history, but the Huawei ADS intelligent driving assistance system it is equipped with also brings safer intelligent driving to users.

It is not difficult to see that each model launched by Jihu Motors seems to be very different, but BAIC New Energy has penetrated into different segments of the population and typical scenarios. Discover the answers to product differentiation competition. With the continuous enrichment and improvement of its product lineage, Jihu Automobile has achieved precise user coverage. At the same time, its unique advantages such as healthy cockpit, safety protection, and Magna quality have also been highly recognized and selected by the market. Looking to 2024, Jihu will also launch a new model, and the models on sale will continue to be iteratively updated to maintain strong market competitiveness. In addition, BAIC New Energy has launched a smart car selection cooperation with Huawei. The first new model with Smart Selection mode is positioned as a high-end smart pure electric car and is expected to be launched in 2024. This will undoubtedly help BAIC New Energy complete its key link in the high-end market. .

It can be said that BAIC New Energy has basically realized the complete transformation of its product strategy from competitive product benchmarking to scenario-based application, and has thus built a moat for differentiated market competition, which has provided the basis for continued sales volume in the future. Lay a solid foundation for climbing.

Forging hard core strength,

Accumulating Strength "increased" Kinetic energy is constantly In the process of enriching and improving the product matrix, relying on BAIC Group's 65 years of car manufacturing heritage and 14 years of development experience in the new energy field, BAIC New Energy continues to make efforts in both technology and marketing, and continues to improve its core capabilities to win user recognition. and trust to further promote “increasing volume” in 2024.

In terms of technology research and development, BAIC New Energy continues to improve its self-research level, continues to consolidate its core competitiveness in the fields of vehicle integration, three-electric systems, intelligence, etc., and builds a high-security, strong intelligence, and high-efficiency energy-saving enterprise. The vehicle's electronic and electrical E/E architecture with technical characteristics, combined with Magna's advanced production technology, has built the first fully redundant architecture electric hardware platform - the BE21 platform, ensuring the safety, endurance and driving control of Jihu automotive products. It has high-quality characteristics recognized by the market.

At the channel construction level, BAIC New Energy takes "dimension upgrading", "optimization" and "sinking down" as the key words for channel construction, and continues to accelerate the construction of Jihu Automobile's channel and service network, effectively covering more customers. market. By the end of 2023, Fox's operating stores will increase to 279, and the number of direct-operated stores is expected to increase to 33, and it will focus on exploring core and key markets in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. It is expected that by 2025, Jihu's marketing and service network will cover more than 100 cities and more than 380 outlets.

At the same time, BAIC New Energy is also actively promoting charging platform development and construction projects and interoperability and sharing with head charging operators to maximize the convenience of user recharge. sex. The latest data shows that Jihu Motors has connected to 660,000 public charging piles, covering 330 cities.

It can be said that driven by the combination of technological leadership, channels and services, BAIC New Energy's sales volume has increased significantly and its long-term sustainable development is expected to continue to show.

Internal and external linkage to strengthen industrial chain cooperation

While laying a solid foundation for its own development, BAIC New Energy also actively promotes internal and external cooperation Cooperation with high-quality resources in the industrial chain.

On October 17, 2023, BAIC New Energy and CATL reached a cooperation. According to the plan, Jihu Motors will be equipped with "Ningwang" Shenxing supercharged batteries, taking the lead in ushering in the era of supercharged new energy vehicles. Recently, the Polar Fox Alpha T5 launched by BAIC New Energy has been equipped with Shenxing super-chargeable battery, which can replenish the battery life by 260km after 10 minutes of charging, and the maximum battery life can reach 660km.

On August 4, 2023, BAIC New Energy and Huawei announced a smart selection cooperation based on the existing strategic cooperation. Currently, Huawei's smart car selection is highly sought after by the market, which proves the feasibility of the smart car selection model. The strengthened cooperation between BAIC New Energy and Huawei will further enhance the comprehensive competitiveness of its brand and provide BAIC New Energy with a new breakthrough for overtaking in corners.

In addition, BAIC New Energy is accelerating its layout and expansion of overseas markets. On October 9, 2023, Jihu Automobile signed a cooperation agreement with the United Arab Emirates Bin Omer Holding Group Co., Ltd. The two parties plan to cooperate to develop the two major Middle East markets of the United Arab Emirates and Saudi Arabia.

By strengthening cooperation, BAIC New Energy has achieved cross-border complementarity with industry leading companies, while insisting on accelerating product renewal through "scenario-based vehicle manufacturing" and strengthening independent research and development of core technologies. Facing the still severe competition in 2024, BAIC New Energy has enough confidence to continue to accelerate on the track.

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