Xiao Lei asked his friends why they were so obsessed with buying iPhones. Most of their friends replied, "Apple's iOS system is very stable, and you won't feel stuck after using it for several years." Indeed, iOS has always been considered the moat of the iPhone, the only one in the world. It has been leading the smartphone experience for more than ten years and is known for its stability, smoothness, and high ecological quality. However, in recent years, iOS has failed to leave a good impression on everyone, and many users are even unwilling to upgrade to the new system.

(Picture source: Apple official website)

This is not groundless According to statistics from relevant survey agencies, as of October 6, 2023, the installation rate of iOS 17 18 days after its release was approximately 23%. In comparison, also 18 days after its release, the installation rate of iOS 16 was 29%. It dropped by 6%, which is even worse than the 34.1% upgrade rate of iOS 15. You must know that in previous years, the upgrade rate of the new iOS system could basically exceed 50% within a month after its release. Why is it that no one wants to use iOS today? updated?

iOS 17, really nothing new?

Mobile phones are the most commonly used electronic products in our daily lives. The vast majority of users hope that they can be stable and easy to use, and want to push people to upgrade to new systems. , it is necessary to ensure that the new functions are fresh and practical enough. However, today's iOS is basically a minor improvement based on the previous generation version. There are almost no new features that make people shine. The only thing that Xiaolei can call a new feature may be the lock screen clock desktop. , but its triggering probability is also very low, and it can be said to be a purely useless function.

(Photo source: Apple official website)

In addition, iOS 17 also Various "private content protection" mechanisms have been added and some small functions have been modified and adjusted. Simply put, you can hardly feel that you have upgraded to a new system (in fact, Xiao Lei felt this way last year). The only feature that makes Xiao Lei more excited is the new watch face of Apple Watch, because the phone needs to be upgraded to iOS 17 to get this new watch face, otherwise Xiao Lei will probably stay in iOS 16 for a while.

(Photo source: Lei Technology Drawing)

on iOS 17 Before it was released, many bloggers on the Internet said that it would bring many "shocking" new features, which led many netizens to think that iOS 17 would bring app split-screen and long screenshots. App dual opening, edge return, and some people are even thinking about call recording and other practical functions that have been available on Android phones for several years. But after iOS 17 was released, everyone realized that their ideas were still too "advanced."

From a user's perspective, Apple's launch of similar functions will definitely improve its reputation among user groups, and even attract some users from friendly businesses to transfer to iOS. But Apple's answer is obviously No. Faced with the demand of fruit fans, Apple will not easily satisfy it. On the one hand, Apple does not want its R&D strategy to be affected by user needs. On the other hand, Apple is indeed a bit arrogant. As a technology company, it is normal to listen to user needs, but it is obvious that Apple is not willing to do so. listen.

(Photo source: Apple official website)

In addition to new features In addition to its shortcomings, iOS 17 has also made great strides in terms of stability and practicality. According to feedback from netizens and Xiaolei’s actual use experience, the iPhone 15 series equipped with iOS 17 at the factory has very serious fever, almost It is in a lukewarm state throughout the entire process. Once it enters a high-load scenario (such as games, cameras, etc.), it will directly heat up to about 41 degrees Celsius, making the use experience extremely poor.

Although most users "attribute" this problem to the new A17 Pro processor and the iPhone's own heat dissipation, Apple's newly launched iOS 17.0. 3 solved this problem. Many netizens speculate that the heat is controlled by reducing the frequency of the processor. However, according to the tests of relevant bloggers, the mobile phone's running score has not only not declined, but has also increased compared to before. This directly shows that the heating problem of the iPhone 15 series comes from insufficient optimization of the system, which allowed Apple to launch multiple version updates in just a few weeks.

It can be said that in terms of disappointing people, iOS in the past two years has not disappointed.

How to "save" Apple's moat?

In the beginning, we said that iOS is one of Apple's moats, and it is also one of the reasons why many loyal Apple fans choose not to "betray", but blindly "perfunctory" is really hard for everyone to accept, especially for those who For digital enthusiasts, updating to a new system can be a great pleasure. Some readers may jump out to refute, saying that system updates for Android phones are becoming less and less fun and innovative. Why do you insist on sticking to iOS?

This is not unreasonable, but the Android system has gradually improved its functions in more than ten years of iterative upgrades, and has surpassed iOS in terms of functional completion. When Android was iterating major versions, some netizens always said, "Isn't this plagiarizing Apple? Domestic products will only follow suit?" But now the situation is reversed. In recent years, iOS has often been ridiculed by netizens as plagiarizing Android. However, the problem is that iOS " There are really too few functions for "Copy", and there is still no news about some practical small functions.

(Photo source: Lei Technology Drawing)

In fact, no matter Whether it is hardware or software, it is currently difficult to expect Apple to have major or even disruptive innovations. This is determined by the inherent laws of the mature stage of the industry. As far as the system is concerned, because Android is more open, innovation at the application level will be faster and more than iOS. In terms of some functions, it is inevitable that iOS and Android will converge. After all, user needs have many convergences. The advantages of iOS still lie in security, smoothness and a better cross-category closed-loop ecological experience.

For Apple, in addition to its own product problems, challenges from competitors cannot be ignored. Market research firm TrendForce estimates that the entire new iPhone 15 series will produce approximately 80 million units. However, the poor market sentiment and Huawei's strong return have impacted Apple's overall sales. The total number of iPhone production for the year is estimated to be approximately 220-225 million units, a year-on-year decrease of approximately 5%.

(Photo source: Lei Technology Drawing)

Sandalwood China Electric Monitoring data from all platforms in the commercial market show that in 2023, the iPhone’s market share in the 4,000-5,000 yuan segment will drop to less than 40%, and the 5,000-700 yuan market share will also begin to drop below 80%. In contrast, the sales of its rivals Android and Hongmeng mobile phones in the price range above 4,000 yuan increased by 22% year-on-year, with the price range of 6,000-8,000 yuan having the highest growth rate, reaching 62%.

More and more colleagues and friends around Xiao Lei have switched from iPhone to Android, including Xiao Lei himself, who has also changed from a loyal iPhone user to an iPhone and Android dual-user. Support the party, and Android has been used for much longer than iPhone, because iPhone has lagged behind Android in many basic experiences. It is no exaggeration to say that if Xiao Lei had not been deeply bound by Apple's family bucket, he would never consider buying an iPhone again. Its use experience is already difficult to match the price.

Therefore, iPhone sales are unlikely to experience a "cliff decline" in the short term. Apple's ecosystem has bound many users, but as competitors continue to Progress, Apple's crisis may really be getting closer.

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