KnowChedi cooperates with ByteDance to launch offline car maintenance services and expand its automotive aftermarket business

According to news on December 25, it is reported that ByteDance’s car service platform, Know Che Di, is actively expanding its service scope. Recently, the company cooperated with authorized stores to launch an offline car maintenance service called "Understanding Car Maintenance" in Chongqing and successfully opened its first physical store. This strategic move marks Bytedance’s in-depth layout in the automotive after-sales market, aiming to provide more diversified services to car owners through physical stores. Douyin two major platforms to carry out automotive aftermarket business. In this field, Dongchedi covers many aspects of business such as automotive aftermarket e-commerce and second-hand car transactions. In addition, Dongchedi is also responsible for operating Douyin’s automotive aftermarket e-commerce platform. The so-called automobile aftermarket refers to a series of services provided to vehicle users after the vehicle is sold, including but not limited to maintenance, repairs, and second-hand car sales.

According to my understanding, ByteDance launched the offline The car maintenance business is not the first attempt in the industry. Before ByteDance, many Internet giants including JD.com and Alibaba had already entered this field. For example, JD Auto announced in August last year that it would integrate its automotive supply chain capabilities, JD Auto Club service stores and third-party service networks to launch the "JD Auto Care" brand. As of September this year, the brand has opened more than 1,400 stores in 29 provinces and 163 cities across the country. Tmall Car Care opened its first direct store in December 2019, providing a full range of car maintenance services from spare parts sales to integrated installation services

Today ByteDance enters the automotive aftermarket field, which means that market competition will become more intense. As a market worth trillions, the automotive aftermarket has attracted more and more companies to participate. For consumers, this could mean more choice and better service. But for enterprises, this is a market full of challenges and opportunities. Faced with such a market environment, how would you choose car care and maintenance services? Do you prefer to choose professional 4S store services, comprehensive service platforms such as Tuhu Car Maintenance, JD.com Car Maintenance, or more convenient community private shops? This is a question that many car owners need to consider during daily car maintenance

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