NetEase Yaotai was listed among the '2023 Metaverse Urban Innovation Enterprises Top 30', once again proving the value of the cultural tourism metaverse

Recently, the WMDC2023 First Metaverse Developer Conference, guided by the Shanghai Economic and Information Commission and the Shanghai Huangpu District People’s Government, was successfully held in Shanghai. At the opening ceremony of the conference, the "2023 Metaverse Urban Innovative Enterprises TOP30" list was released. Among them, NetEase Yaotai stood out from many participating enterprises and successfully made the list with its technological innovation capabilities and scene innovative applications in the Metaverse field

The 2023 Yuanverse City Innovation Enterprise Selection aims to promote the transformation of the Yuanverse industry from virtual to real, and help outstanding companies get more people’s attention. It also inspires more people to find the right way to enter the Yuanverse. path. The selection event lasted for 2 months and covered multiple Yuanverse application scenarios such as urban management, transportation, cultural tourism, commercial operations, and power energy. It was based on the representativeness of the solution, the degree of technological innovation, and the degree of matching with customer needs. and quantifiable value, etc., to conduct a comprehensive evaluation of the company's innovation capabilities. NetEase Yaotai was successfully selected for the selection list with its innovative application scenario in the field of cultural tourism - "Yuanyuzhou", demonstrating to all walks of life the practical application of Yuanyuzhou City and the infinite possibilities of innovation in cultural tourism scenarios

Laojunshan is in Yuan Yuzhou in the Yuan Universe scene

As a new digital world of Henan culture and tourism co-created by NetEase Yaotai and the Henan Provincial Department of Culture and Tourism, Yuanyuzhou has realized the deep integration of digital technologies such as three-dimensional physical space, virtual reality and game engines with Henan culture and tourism. By recreating Henan’s cultural tourism landscape and historical scenes in the metaverse space, a new experience space and display platform for Henan’s rich cultural tourism resources are created across space and time. With the help of computers, mobile phones and VR glasses, people around the world can log in to Yuanyu Universe anytime and anywhere, and travel to Laojun Mountain, Shaolin Temple, the Hometown of the Yellow Emperor, Wuhou Temple and other places in Henan in an experiential, interactive, gameable and immersive way. IP attractions, fully experience the beautiful scenery of Henan Province and the rich culture of the Central Plains

The virtual scene restored by Yuan Yuzhou is the night view of Tokyo City in the Song Dynasty

As a new model and new product for tourism development in the digital economy, the digital products, services and experiences provided by Cultural Tourism Metaverse can not only enrich cultural tourism consumption choices, but also provide examples and motivation for the digital transformation of the real economy. The practical application of Yuan Yuzhou has injected new vitality into the development of Yuan Yuzhou industry in Henan Province, and also created a new business format for the transformation and upgrading of Henan's cultural tourism. It has promotional significance and can help Henan cultural tourism achieve the goal of diverting traffic from online to offline and from virtual to reality, and comprehensively innovate online industrial ecology, product supply, participation models, experience forms and communication methods

This selection is not only an affirmation of NetEase Yaotai scene innovative application and landing service experience, but also a full recognition of the innovative practice of digital technology in promoting the integrated development of culture and tourism. In the future, NetEase Yaotai will continue to innovate the development of the cultural tourism industry, meet users' different needs for cultural tourism scenes, create more application demonstrations of typical multiverse scenes, and promote the in-depth integration of "cultural tourism metaverse" and "technological scenes". Accelerate the scenario-based application and industry implementation of Metaverse in multiple industries and fields, promote industry innovation and industrial upgrading with Metaverse space practice, and help the digital economy flourish

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