Honda e discontinued: bid farewell to the market and experienced three years of changes

Honda’s retro small electric car Honda e announced the discontinuation of production due to poor market performance and unsatisfactory sales. The reason for this is that its price is too high and its performance is mediocre. According to the editor's understanding, the starting price of Honda e in France is as high as 42,100 euros, while high-end versions require additional expenses. However, despite its price, its range is disappointing. According to the WLTP working condition test, its maximum cruising range is only 137 miles (approximately 220 kilometers), and in actual testing, the cruising range can only reach 170 kilometers

In terms of power system, Honda e is equipped with a permanent magnet synchronous motor. Different configuration versions provide two powers, 136 horsepower and 154 horsepower respectively, with peak torque of 300 Nm. However, its battery capacity is only 35.5kWh, which is one of the main reasons for the short cruising range.

Honda launched a limited edition of Honda e last year and invited reigning F1 champion driver Max Verstappen as its spokesperson. Verstappen was full of praise for this car. He said: "This e limited edition is really cute. It not only has a stylish appearance and compact body, but is also fun to drive. It is an excellent urban electric car."

Despite such endorsement and word-of-mouth, Honda e-car still cannot avoid the fate of discontinuation of production. This is because market demand is insufficient, and price and cruising range issues have become the main obstacles to market recognition

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