The third generation of AI-driven Snapdragon 8 opens the road to industry change

[Mobile China] With the release of Qualcomm’s new generation flagship chip, the third generation Snapdragon 8, AI has also become the main direction of the mobile phone industry. Xiaomi 14 and iQOO 12 series equipped with this chip have been launched one after another, with more and more users We can experience the convenience that AI brings to our lives on our mobile phones.

As Qualcomm puts more emphasis on AI capabilities on chips, AI has gradually become a new arena for mobile phone manufacturers to compete in addition to performance and energy efficiency. As Qualcomm President and CEO An Meng said: "We are entering the era of generative AI that will change the user experience and will also create a new cycle in the mobile industry and computing industry."

Mobile phone experience is undergoing qualitative changes through end-side artificial intelligence

When the third-generation Snapdragon 8 gave mobile phones more powerful AI capabilities, I could clearly feel the difference between smartphones equipped with this chip and previous products.

Take Xiaomi 14 as an example. It is understood that Xiaomi’s self-developed 6 billion parameter large model has been running smoothly on the third-generation Snapdragon 8. Xiaomi 14 Pro has also implanted the local AI large model into Xiaomi ThePaper OS. The operating system supports a series of functions such as AI creation, AI image expansion, AI Magic Elimination Pro, AI photo taking and AI image search.

During use, you only need to give Xiao Ai a few simple instructions, and it can quickly generate relevant content. For example, you can ask it to write a simple daily or weekly report, detailing the entire week's work content according to the instructions of the specific occupation. If there is a problem with the generated content, you can also correct it through voice and adjust some details, which greatly improves usage efficiency

The improvement of AI is not limited to generating text, it also has the same powerful ability for pictures. This time we used the iQOO 12 Pro mobile phone equipped with the third generation Snapdragon 8. You only need to send the photos you took to the little V assistant and give the instructions you want. Through AI capabilities, the pictures can be optimized. , change the background, adjust the style and more. The whole process is very fast and there is no need to wait, unlike previous applications that required uploading data to the cloud and waiting for a long generation process

Judging from the above experience, smartphones have now realized the local operation of ultra-high parameter large models, allowing the magical ability of generative AI to become a built-in function of mobile devices, elevating the user experience of using smartphones to a whole new level. dimensions.

Snapdragon’s solid technical base is the source of good experience

The AI era is rapidly approaching, and mobile terminals can experience powerful AI capabilities through the third-generation Snapdragon 8 chip. The most significant improvement in this upgrade is not the performance improvement and energy consumption control of the CPU and GPU, but the overall evolution of AI capabilities. Qualcomm says this is the first mobile platform designed specifically for generative AI. Based on NPU, by training large-scale data sets, we learn the essential rules of extracting data, and then use the generative model to generate new real data. This data can be text, images or audio and video. This innovative technology will bring unprecedented new experiences to mobile terminal users

Qualcomm AI Engine is the main way to exert these capabilities. It is implemented through the upgraded new microarchitecture Hexagon NPU. Qualcomm has always given Hexagon special AI computing energy consumption control and performance responsibility. Compared with the previous generation platform, the inference speed of the Hexagon processor of this generation's flagship platform has increased by 98%, and the energy efficiency has increased by 40%

The richness of new experiences brought by generative AI is related to the model parameter thresholds supported by the mobile platform, because this determines the capabilities and modalities of the model. Currently, the third-generation Snapdragon 8 processor can support running large-scale models with more than 10 billion parameters; for large-scale language models with 7 billion parameters, 20 Tokens can be generated per second. This platform technology is very powerful and can support the generation of a picture based on text input through stable diffusion within 1 second

It is Qualcomm’s support at the hardware level that enables AI to be implemented on the device side in a real sense, and also allows users to generate text, pictures, or erase text with just a few simple steps on their mobile phones. Remove unnecessary objects from the picture, change the background, etc.

So far, Snapdragon, which has always been famous for its performance, with the launch of the third-generation Snapdragon 8, not only integrates terminal-side intelligence, powerful performance and energy efficiency, but also provides a strong technical base for the AI of the mobile phone industry .

AI chip has given rise to a new direction in the industry

Snapdragon chips have always played an important role in the mobile phone industry, thanks to their excellent performance and energy efficiency. Qualcomm has been working hard to improve the performance of Snapdragon chips for some time. However, in the third-generation Snapdragon 8 chip released at this year’s Snapdragon Summit, Qualcomm did not particularly emphasize its performance advantages, but instead used artificial intelligence as the main technical feature and focus of the flagship chip

It is foreseeable that the AI computing power of mobile phone chips will become the main direction of the evolution of mobile phone chips in the future, and AI computing power is becoming a technological high ground that mobile phone chip manufacturers must compete for

The addition of AI is gradually changing the way people interact with mobile phones. With the powerful AI capabilities of the third-generation Snapdragon 8, the productivity and creativity of smartphones have reached a new level. For users, powerful terminal AI will support seamless multi-tasking and a new user experience, while also making creation more convenient

With the launch of the third-generation Snapdragon 8, mobile phone terminal manufacturers have recently announced the application and system layout progress of their respective end-side AI models. It is enough to see that in the future of the smartphone industry, AI It will become one of the important development directions of the industry.

Written at the end:For the smartphone industry with sluggish growth, on-device generative AI has a profound impact on the industry, and the new experience can also inspire some users to switch. However, the maturity of technology does not happen overnight. Judging from the past, every wave of emerging technologies has been actively promoted by a group of pioneers. Today, the wave of AI-based mobile phones has kicked off with the third generation of Snapdragon 8. Behind this is Qualcomm’s ten years of accumulation in AI. With in-depth insights into AI application requirements and possible changes, it has Only by making corresponding ecological layout in advance can today's mobile phone industry bloom extremely gorgeous AI flowers.

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