Douyin responds to testing paid short videos: Whether to pay depends on the author, and the scope of internal testing will gradually open up

News from this site, many people are now accustomed to watching short videos for entertainment. Are you willing to pay for watching short videos?

Douyin is currently launching a "video content payment" test service, that is, when users watch some video content on the platform, they need to pay to unlock all the content.

The scope of paid video content is no longer limited to the single short video category of short dramas. Douyin customer service said that if you encounter a paid video, it may be that the author has turned on the payment function. If you don’t want to watch it, you can cross out

. Of course, whether you need to pay to watch the video depends on whether the author has turned on this function. Douyin Yin cannot intervene. The specific fee is determined by the author in accordance with the corresponding regulations

According to reports, this function is currently undergoing internal testing for some individuals with more than 100,000 fans, normal account status, no violations, and high originality. , the scope of internal testing will be gradually expanded in the future

This site inquired and learned that Douyin is a virtual currency provided to users by the Douyin short video platform. Users can use Douyin to purchase virtual currency for related transactions on the platform. For various products or services on the platform such as virtual gifts, 1 yuan can be recharged with 10 Doubi.

In other words, Watching a paid short video costs 0.1 yuan. Although the amount is not very large, the payment threshold is indeed There is.

The report also stated that unlike the previous payment for short drama content, the paid video content tested this time is no longer limited to the single short video category of short drama, and the test includes daily life, knowledge, entertainment As long as short video content or medium and long videos that comply with the platform's regulations can be set as paid content, means that almost all video content in Douyin can be set as paid content by creators.

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