Joining forces with upstream chip manufacturers, ASUS promotes a new ecosystem of AI chips and leads the innovation of smart terminal technology

Recently, at the "Insight 2024 7th China Enterprise Service Annual Conference", some well-known manufacturers, innovative enterprises and typical industry user representatives gathered at the venue to discuss how to seize new opportunities in artificial intelligence and cope with the wave of digital demands. . At the meeting, Shi Qifei, business director of ASUS in North China, gave a keynote speech entitled "Rebirth of Computing Power, Creating a New Ecosystem of AI Chips". He believes that with the popularity of large models, smart terminals will also have "end-side" large models, bringing a new smart ecosystem

Regarding new AI products and new ecology, Shi Qifei also said that ASUS will cooperate with upstream manufacturers such as AMD to jointly explore new possibilities of AI chip technology and strive to better provide basic computing power in the future large computing environment. Lay a solid foundation for the technological revolution in the technology industry, protect it, and continue to promote the innovation and upgrading of intelligent terminal products

In recent years, ASUS has been committed to redefining terminal products such as thin and light notebooks through innovative technological capabilities. This is not groundless. Among the many new products launched this year, one of the most eye-catching is the ASUS AI thin and light notebook. This product is equipped with AMD Ryzen 7 7940H mobile processor and adopts a three-in-one architecture of "CPU GPU AI engine", becoming the first product to integrate the Ryzen AI engine in an X86 processor. Ryzen AI engine adopts AMD XDNA architecture, which naturally adapts to neural network algorithms, making it more flexible and efficient when performing AI inference, and provides stronger performance. In the future, the AI ​​engine will also adapt to more AI applications, ushering in a new era of AI for ASUS notebooks. At this conference, ASUS Fearless 16 2023 equipped with this processor won the "2023 China Smart Terminal AI Innovation Pioneer Award". This is just a microcosm of ASUS's close cooperation with upstream manufacturers to provide powerful AI computing power for smart terminal products. In the future, more ASUS smart terminals will be equipped with AI, support AI, and use AI

As an innovative pioneer and leader in the notebook field, ASUS’s exploration of new ecology goes far beyond this. In order to improve users' visual experience, ASUS took the lead in proposing the "ASUS Good Screen" strategy as early as 2021. All thin and light laptops will be equipped with OLED good screens to provide users with unique visual enjoyment. Last year, ASUS successively won the three major honors of "No. 1 in the OLED notebook market", "No. 1 in the global sales of creative notebooks" and "No. 1 in the global sales of dual-screen notebooks". With the continuous advancement of the good screen strategy, more and more consumers have the opportunity to personally experience the amazing performance of "ASUS Good Screen" in visual color

In addition, ASUS has never stopped showing its hard power in technological innovation on the topic of performance, which is quite avoided in thin and light notebooks. In 2023, ASUS and upstream manufacturers jointly developed the "ASUS Ultra-High Speed ​​System Module" packaging technology. Based on this, the Lingyao X Ultra launched has a power consumption of up to 185W. This level of power consumption has never been seen in thin and light notebooks. , even in high-performance gaming notebooks, it is only possible in high-end series.

ASUS has made important progress in laying out the AI ​​intelligent ecosystem in the future, which has laid a solid foundation for it. It is expected that in 2024, ASUS will launch a number of new PC products including ProArt, Lingyao, Fearless, and Adou. These products will be equipped with new AI processors to provide users with a better and more efficient AI smart experience. Cooperation with upstream manufacturer AMD will further promote the application of AI technology in various fields and scenarios. ASUS is committed to bringing more colorful, smart and convenient smart terminal products to global users, and injecting more vitality into the implementation of AI in terminal devices

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