China's smartphone market in the third quarter of 2023: Sales volume dropped slightly, and signs of market recovery are emerging.

According to the latest report released by market research agency Counterpoint Research, sales in the Chinese smartphone market fell by 3% year-on-year in the third quarter of 2023. However, compared with previous quarters, the year-on-year decline has narrowed, which is interpreted as the market has bottomed out and released a signal of recovery

According to Statistics show that Honor has performed well in terms of market share through its newly released Honor X50 and Honor 90 mobile phones, occupying a share of up to 18.3%, successfully leading the market. Redmi’s K series and Note series were driven by competitive promotional prices, helping Xiaomi achieve a year-on-year sales growth of 5%

Analyst Alicia Kong pointed out: "Both Honor and Xiaomi are focused on providing more affordable mid-range products and promotional prices to retailers and consumers to offset any potential downward market pressure. This strategy has been effectively verified in practice."

Huawei achieved impressive sales results in the third quarter, with its smartphone shipments increasing 37% year-on-year. Ivan Lam, senior analyst at Counterpoint Research, said: "Mate 60 sales were driven by the Pioneer Program and most were achieved through channel sales. The Huawei brand's online and offline channels quickly attracted widespread attention, and Huawei is working hard to improve Production to meet market demand."

However, in the same quarter, OPPO, vivo and Apple all experienced double-digit sales declines. Ivan Lam added: “The main reason for the decline in iPhone sales was that channel price cuts were earlier than expected, and official price adjustments did not completely offset this impact. In addition, the iPhone 15 series faced supply constraints during the launch period, resulting in lower sales than the previous generation iPhone 14 series. ”

Traditional offline sales powerhouses OPPO and vivo have been affected by weak consumption in second-tier and lower-tier cities, and their promotion efforts are slightly less than Honor and Xiaomi.

Sales of foldable smartphone models continue to grow. OPPO Find N2 Flip remains the highest-selling model of clamshell foldable phones, while Honor Magic The V2 performed well in the book-style foldable phone market and topped the list. It is recommended that consumers continue to pay attention to the Chinese smartphone market, as competition and innovation among brands are still driving the development of the market.

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