Apple 15-inch MacBook Air sales expected to drop 20%, analyst Ming-Chi Kuo issues warning

News on October 21st, market analyst Ming-Chi Kuo’s latest report pointed out that after the back-to-school season, the 15-inch MacBook Demand for the Air has dropped sharply, leading to sales expected to be 20% lower than expected.

According to Ming-Chi Kuo’s analysis, although the 15-inch MacBook Air is a new size notebook released by Apple in June this year, the screen size is also the same as that of the current MacBook Air. The largest of the Air series, consumer demand for it dropped significantly after the back-to-school season. This situation will have a negative impact on Apple's overall sales, especially in the fourth quarter of 2023, when no updates to the MacBook product line are expected. Therefore, MacBook shipments are expected to decline by about 30% in 2023, and are expected to be around 17 million units.

15-inch MacBook Air is famous for its ultra-thin body thickness of 11.5 mm, and is officially hailed by Apple as the world’s thinnest 15-inch laptop. The starting price is 10,499 yuan, with configurations starting from 8GB of memory and 256GB solid-state drive, and high-end configurations of up to 24GB of memory and 2TB solid-state drive are also available.

This notebook is equipped with a 15.3-inch high-resolution retina display, supports up to 500 nits of brightness and 1 billion colors, is equipped with a powerful Apple M2 chip, and is also equipped with MagSafe charging port provides users with an efficient charging experience.

Although 15-inch MacBook The Air attracted widespread attention when it was launched, but changes in market demand suggest that consumer interest in the product may not be as strong as expected. This trend will have a certain impact on Apple's performance, and further observation of market reactions and possible strategic adjustments is required.

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