Douyin Life Service expands group purchase and distribution business: 24 new cities were covered in September, and a total of 30 cities were launched online

Douyin official recently announced that Douyin’s group buying and distribution business has been fully launched in Beijing, Shanghai, Chengdu, Guangzhou, Changsha, and Linyi in July, and has introduced a regional agency model. Moreover, a second batch of cities will join this service in September

Douyin Life Service announced that it will further expand Shenzhen, Fuzhou, Group buying and distribution services have been launched in 24 cities including Wuhan, and regional group buying and distribution agents have been introduced locally.

Douyin life service group purchase and distribution business has since been launched in 30 cities

The announcement shows that regional agents serve as Douyin Life Service's partners in the designated service area will help interested merchants in the service area to carry out group purchase and distribution business on Douyin Life Service, as well as provide agency operation and other services for the merchants.

Douyin Life Service stated that the recruitment of regional agents does not include providing delivery services. Previously, Douyin Life Service has cooperated with third parties such as SF Express, Flash Delivery, Dada Express, and UU Errand to provide delivery services to merchants; merchants can also choose to deliver by themselves

According to "Tech Planet Report" , Douyin has begun to try to launch an instant delivery service for meals, called "Group Purchase Delivery". Users can click to enter and fill in their address, and then place an order for delivery directly. Douyin responded that the project is still in the exploratory stage

In August 2022, Ele.me and Douyin jointly announced a cooperation. The two parties stated that they will work together to explore new scene upgrades for local life services, deeply connect merchants and consumers through high-quality content, rich products, and efficient logistics and distribution, and will bring "see now, click now" in the video era. A new local life experience that is instantly accessible.

In December 2022, Dada Express and Douyin Life Service reached a strategic cooperation. Dada Express will provide intra-city delivery solutions for catering merchants on the Douyin Life Service platform. When consumers place an order with a catering merchant on the Douyin life service platform, Dada Express Rider will pick up the goods from a store near the consumer and deliver them to their home, allowing consumers to receive the goods even while watching the live broadcast, bringing users an instant and smooth consumption experience.

In June this year, Tech Planet, also known as Douyin Food Delivery, adjusted its business strategy. While giving up its GMV target of 100 billion yuan, focused its food delivery business on packages above 60 yuan. This move also It will reduce direct competition with Meituan and Ele.me food delivery platforms.

This site found that according to the current news summary, the difference between this function and the common delivery methods such as Meituan and Ele.me is that Douyin does not have its own delivery team. Therefore, merchants still need to rely on other third-party delivery, such as contacting platforms such as Shanshou and Dada. Therefore, refunds are not supported during merchant delivery. In special cases, you need to contact customer service.

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