According to news on May 6, Tesla announced a major change in the Chinese domestic market, raising the optional price of its new Yoke steering wheel from the previous 2,000 yuan to 8,000 yuan, an increase of 6,000 yuan. This decision sparked widespread concern and discussion.
Tesla’s Model 3, Model X and Model The S model now offers a round steering wheel by default in the Chinese domestic market, while the Yoke steering wheel becomes optional and requires an additional payment of 8,000 yuan. Previously, the Yoke steering wheel only cost 2,000 yuan, so this price increase has attracted the attention of car buyers. It is understood that Tesla Model in overseas markets X and Model S models have experienced similar price adjustments, with the Yoke steering wheel option rising from the previous $250 to $1,000.
Yoke steering wheels have long caused controversy among Tesla owners. Some owners like its unique design and futuristic feel, but others think it can be a bit of a challenge to operate on a daily basis. This price increase may further influence car buyers' decisions as they need to consider more whether they are willing to pay more for this particular design.
Tesla’s decision caused quite a stir in the market, and for a while the discussion about the Yoke steering wheel heated up again. Whether for or against, this change brings more attention to Tesla's future design and pricing strategies.
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