Big changes in China's smartphone screens in 2023: Flexible AMOLED emerges

According to the latest report from McGillough Consulting, it is expected that by 2023, Chinese smartphone brands will significantly increase their purchases of domestic flexible AMOLED screens due to the rapid release of domestic production capacity and the gradual reduction of prices. The report predicts that global smartphone flexible AMOLED shipments will reach 491 million pieces in 2023, a year-on-year increase of more than 25%

The report emphasizes that this momentum will greatly promote the replacement of rigid AMOLED and LCD, promoting the The shipments of flexible AMOLED screen manufacturers such as BOE, Visionox, Tianma, and TCL CSOT have increased significantly. It is particularly worth noting that BOE achieved flexible AMOLED shipments of more than 50 million pieces in the first half of this year, a year-on-year increase of nearly 80%, and set the full-year shipment target at 120 million pieces. This outstanding performance is not only due to BOE’s continuous investment in the research and development of flexible AMOLED technology, but also reflects the sharp growth in market demand for flexible AMOLED.

According to the editor’s understanding, more and more smartphone manufacturers favor flexible AMOLED technology because it has the characteristics of thinness, flexibility, low power consumption, high color gamut, high refresh rate and fast response. Becoming the technology of choice to meet smartphone upgrade needs. As more manufacturers and models adopt flexible AMOLED screens, it is expected that the penetration rate of flexible AMOLED screens in the smartphone market will further increase by 2023, thus promoting the flexible AMOLED market to achieve substantial growth against the trend

It is expected to In 2023, the domestic flexible AMOLED market will usher in explosive growth due to the continuous release of production capacity, falling prices and increasing demand from smartphone manufacturers. This will bring good development opportunities to China's flexible AMOLED industry, while also providing consumers with more choices and a better user experience. Therefore, flexible AMOLED technology is expected to lead the trend in the field of smartphones in the future, and its prospects are full of hope

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