Apple CEO Cook encourages daily use of Vision Pro headset

In an earnings call on August 4, Apple CEO Tim Cook told investors and the media that he wears Apple’s latest product, the Vision Pro headset, every day

Cook revealed that the Vision Pro headset is Apple’s most advanced personal electronic device to date, leaving a deep impression on every wearer. Apple is currently offering developer kits for the Vision Pro headset to developers and plans to start selling it to consumers next year. Although he is confident about the future of the Vision Pro headset, Cook said during the earnings call that he could not predict future earnings.

Cook emphasized that Apple’s retail business is in Key position in market operations, and said that by showing new products to more people in Apple stores, retail will become a key and competitive advantage in promoting the Vision Pro headset, so the company plans to open more stores in the second half of this year

Apple’s launch of the Vision Pro headset is seen as part of its strategy to expand the personal electronic device market. It is understood that this headset has an intelligent design and powerful augmented reality functions, which can provide users with a new virtual experience. Apple also hopes to attract more developers to participate by delivering developer kits, further enriching the application ecosystem of Vision Pro headsets, and providing consumers with more surprises and conveniences

Apple’s retail business plays an important role in the company’s product promotion and Brand display has always played a vital role and is an important window to interact with consumers, enhance product experience, and lay a solid foundation for the promotion of Vision Pro headsets

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