Practical steps to implement customer relationship maintenance through enterprise WeChat interface and PHP

Practical steps for implementing customer relationship maintenance through enterprise WeChat interface and PHP

With the wave of digital transformation of enterprises, more and more companies are beginning to pay attention to customer relationship maintenance. As a powerful application suitable for enterprise use, Enterprise WeChat has become one of the preferred tools for handling customer relationship maintenance. This article will introduce the practical steps of how to use the enterprise WeChat interface and PHP technology to achieve customer relationship maintenance, and provide corresponding code examples to help readers clearly understand and operate.

1. Obtain Enterprise WeChat Credentials

To use the Enterprise WeChat interface, you first need to obtain the Enterprise WeChat credentials. The specific steps are as follows:

• In the enterprise WeChat management background, click "Management Tools";
• Select "API Development" in the tool list;
• Enter API development After the page, you can see the information related to "Certificates and Basic Support", click the "Create Application" button;
• Fill in the application information, including application name, application logo, visible range, etc.;
• Create After success, you can obtain the WeChat corpID of the application and the secret of the application.

2. Get Access Token

After obtaining the credentials of Enterprise WeChat, the next step is to obtain the Access Token, which will be valid for a certain period of time. Subsequent calls to the interface. The acquisition method is as follows:

<?php
$corpID = "企业微信的corpID";
$secret = "应用的secret";
$url = "https://qyapi.weixin.qq.com/cgi-bin/gettoken?corpid=".$corpID."&corpsecret=".$secret;

$response = file_get_contents($url);
$json = json_decode($response, true);
$accessToken = $json['access_token'];
?>

3. Create external contact

In Enterprise WeChat, we can create external contacts through the interface to maintain customer relationships. The interface document for creating external contacts is as follows:

https://work.weixin.qq.com/api/doc/90000/90135/90225#Creating external contacts

Specific example code As follows:

<?php
$externalData = array(
    "external_userid" => "客户UserID",
    "name" => "客户姓名",
    "position" => "职位",
    "external_profile" => array(
        "external_mobile" => "客户手机号码",
        "external_corp_name" => "客户所属公司",
        "external_attr" => array(
            array(
                "type" => 0,
                "name" => "联系地址",
                "value" => "北京市海淀区",
            ),
            array(
                "type" => 1,
                "name" => "客户级别",
                "value" => "VIP客户",
            ),
        ),
    ),
);
$data = array(
    "access_token" => $accessToken,
    "external_contact" => $externalData,
);

$sendData = json_encode($data, JSON_UNESCAPED_UNICODE);

$createUrl = "https://qyapi.weixin.qq.com/cgi-bin/externalcontact/add?access_token=".$accessToken;
$ch = curl_init();
curl_setopt($ch, CURLOPT_URL, $createUrl);
curl_setopt($ch, CURLOPT_POST, 1);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($ch, CURLOPT_POSTFIELDS, $sendData);

$response = curl_exec($ch);
curl_close($ch);
?>

In the above code, we first construct the external contact data, including name, position, mobile phone number, company affiliation, contact address, customer level and other information. The data is then passed through a POST request to the interface that creates the external contact.

4. Update external contacts

In addition to creating external contacts, we can also update external contact information through the interface. The updated interface document is as follows:

https://work.weixin.qq.com/api/doc/90000/90135/90226#Updating external contacts

The specific example code is as follows:

<?php
$externalUserID = "外部联系人UserID";
$updateData = array(
    "external_userid" => $externalUserID,
    "name" => "新姓名",
    "external_profile" => array(
        "external_corp_name" => "新的公司名称",
    ),
);

$data = array(
    "access_token" => $accessToken,
    "external_contact" => $updateData,
);

$sendData = json_encode($data, JSON_UNESCAPED_UNICODE);

$updateUrl = "https://qyapi.weixin.qq.com/cgi-bin/externalcontact/update?access_token=".$accessToken;
$ch = curl_init();
curl_setopt($ch, CURLOPT_URL, $updateUrl);
curl_setopt($ch, CURLOPT_POST, 1);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($ch, CURLOPT_POSTFIELDS, $sendData);

$response = curl_exec($ch);
curl_close($ch);
?>

In the above code, we determine the contact that needs to be updated by passing the UserID of the external contact, and update the corresponding information.

The above are the practical steps for using the enterprise WeChat interface and PHP technology to maintain customer relationships. By obtaining the credentials and Access Token of Enterprise WeChat, combined with the interface for creating and updating external contacts, customer information can be effectively maintained. We hope that the code examples and steps provided in this article will be helpful to readers and promote the smooth progress of customer relationship management work.

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