Mobile SEO optimization skills and experience in PHP and mini programs-PHP Tutorial-php.cn

Mobile SEO optimization skills and experience in PHP and mini programs

王林

Release： 2023-07-05 06:04:01

Original

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Mobile SEO optimization skills and experience for PHP and small programs

SEO (Search Engine Optimization) is very important for both websites and mobile applications, because through good SEO Optimization can make websites and mobile applications rank higher in search engines, thereby increasing the exposure and traffic of websites and mobile applications. On the mobile side, PHP and mini programs are two commonly used development technologies. This article will introduce some mobile SEO optimization skills and experiences in PHP and mini programs, and provide some code examples for reference.

1. Optimize websites and applets for mobile terminals

Responsive design
There are many types of mobile devices with different screen sizes. In order to adapt to different devices, you need to adopt Responsive design. Responsive design can automatically adjust the layout and style of websites and applets according to the screen size of the device, so that they have good display effects on different screens.

PHP sample code:

<head>
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <link rel="stylesheet" type="text/css" href="style.css">
</head>

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Mini program sample code:

"deviceOrientation": "portrait", // 设置小程序竖屏显示
"resizeMode": "aspectFill", // 设置小程序图片自适应

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Loading speed optimization
The network speed of mobile devices is relatively slow. Loading speed has become the focus of mobile optimization. You can optimize loading speed and reduce user waiting time by compressing code, merging files, enabling caching, etc.

PHP sample code:

// 启用Gzip压缩
if(extension_loaded('zlib')) {
  ob_start('ob_gzhandler');
}

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Mini program sample code:

// 启用图片压缩
wx.compressImage({
  src: 'image.png',
  quality: 80, // 压缩质量为80%
  success: function(res) {
    console.log(res);
  }
});

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Content optimization
The reading habits of mobile users are different from those of PC users The difference is that you need to pay more attention to the clarity and layout of the content. You can use short sentences, concise titles and paragraphs to attract the user's attention, and layout the content reasonably to improve the user's reading experience.

PHP sample code:

// 输出文章摘要
function generate_excerpt($content) {
  $excerpt = strip_tags($content); // 去除HTML标签
  $excerpt = mb_substr($excerpt, 0, 100, 'utf-8'); // 截取前100个字符
  return $excerpt;
}

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Mini program sample code:

// 使用text组件显示文章摘要
<text>{{excerpt}}</text>

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2. Optimize the SEO of mobile web pages and mini programs

Keyword Optimization
Optimizing keywords for websites and mini programs is an important means to improve rankings in search engines. When writing titles, abstracts, text, etc., use relevant keywords reasonably and keep the keywords readable and natural.

PHP sample code:

// 输出页面标题与关键词
<title><?php echo $title; ?></title>
<meta name="keywords" content="<?php echo $keywords; ?>">

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Small program sample code:

// 设置小程序页面标题
wx.setNavigationBarTitle({
  title: '页面标题'
});

// 创建页面索引
Page({
  onLoad: function(options) {
    wx.request({
      url: 'http://api.example.com/index.php',
      data: {
        query: options.query
      },
      success: function(res) {
        wx.setStorageSync('index', res.data);
      }
    });
  }
});

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Good user experience
The search engine will base on the user’s click-through rate , residence time and other indicators to evaluate the quality of websites and mini programs. Therefore, it is necessary to ensure that the response speed of the website and small programs is fast, the page structure is clear, and the navigation is simple to provide a good user experience.

PHP sample code:

// 使用缓存提高响应速度
$data = getCache('data');
if(!$data) {
  // 从数据库获取数据
  $data = getDataFromDatabase();
  // 缓存数据
  setCache('data', $data);
}

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Mini program sample code:

// 使用页面渲染时间优化数据加载
Page({
  onLoad: function(options) {
    var startTime = Date.now();
    wx.request({
      url: 'http://api.example.com/index.php',
      success: function(res) {
        var endTime = Date.now();
        var timeDiff = endTime - startTime;
        console.log('数据加载时间：' + timeDiff + 'ms');
      }
    });
  }
});

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In summary, through reasonable responsive design, loading speed optimization, and content optimization As well as keyword optimization and providing a good user experience, you can effectively optimize the ranking of mobile websites and mini programs in search engines. I hope this article will help you understand and practice the mobile SEO optimization skills and experience of PHP and small programs.

(Note: The above code examples are for reference only, and need to be adjusted and modified according to the actual situation when used.)

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