Unity launches AI Hub, an AI software marketplace for developers, and shares surge 15%

According to news on June 28, Unity yesterday officially launched the AI ​​Hub, an AI software market for developers, to provide a more comprehensive platform for AI software developers and game developers. Convenient AI software trading platform.

Unity allows AI software developers to directly supply development software to game developers through AI Hub and charge through Unity's Asset Store. This means that game developers can directly purchase AI generation software from independent companies such as Inworld AI on Unity's platform, which can generate in-game dialogue, UI or textures.

Unity CEO John Riccitiello said in an interview with the Associated Press: "I think AI will change the game in several very profound ways, one of which is Make game production faster, cheaper and better.”

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Affected by this news, Unity’s US stock price surged yesterday 15%, closing at US$42.38 (IT House note: currently about 306 yuan). Wells Fargo analyst Brian Fitzgerald raised Unity's target share price to $48 (currently about 347 yuan) in a report on Tuesday, raising his rating to "overweight."

We acknowledge that, over the long term, consolidation in the interactive entertainment industry may drive larger studios to develop and use proprietary game development tools and assets, but we believe Unity has a strong competitive position in this space.”

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