Denza D9 hits new high, becoming domestic monthly MPV sales champion

After one year of brand improvement, Denza Motors celebrated the first anniversary of Brand Day on June 12. In May last year, BYD chose to reposition the Denza brand and regarded it as an important force in entering the high-end market.

After a year of hard work and development, Denza Motors delivered an outstanding report card in May. Denza D9 sales set a new record that month, exceeding 11,000 units. The data source is official. It has successfully become the domestic monthly MPV sales champion, replacing the Buick GL8 that has long dominated the list. Previously, GL8 has been the best-selling MPV in the market for 23 consecutive years.

According to the editor’s understanding, the average sales price of Denza D9 exceeds 420,000 yuan. Nearly 50% of the new users are from BBA brand users for additional purchases or replacements, and 20% of users are Replace luxury MPV fuel vehicles. For a domestic high-end brand that has just been refreshed for a year, this is a quite difficult achievement. It can be said that the Denza brand has achieved staged success.

# However, the Denza brand has experienced some ups and downs on its way to success. In 2010, BYD and Daimler cooperated to establish BYD Daimler New Technology Co., Ltd., and both parties jointly invested. However, due to its early start, domestic consumers' acceptance of pure electric vehicles was low at that time, coupled with the high selling price, resulting in bleak sales of the DENZA brand. Until 2019, the Denza brand launched the Denza X model, but sales have still not improved.

The turning point came at the end of 2021. BYD signed an equity transfer agreement with Mercedes-Benz Greater China. BYD’s shareholding ratio increased to 90%, and the strategic planning and marketing of the Denza brand were and other work will be brought under the leadership of BYD. On May 16, 2022, BYD Group Chairman Wang Chuanfu announced the strategic positioning of the Denza brand, promoted it to a new energy luxury car brand, and released its first model Denza D9.

After the refresh, the Denza brand received technical support from BYD, and innovative technologies were applied to the Denza D9, such as blade batteries, DM-i super hybrid and e-platform 3.0. According to reports, Denza N7 will be equipped with BYD's independently developed Yunnan intelligent body control system and intelligent chassis fusion control technology. These advanced technologies will become the core competitiveness of the Denza brand.

In addition, the Denza brand is actively committed to cooperating with users, carefully listening to user feedback, and continuously improving products based on feedback. Electric doors and second-row integrated tray tables are equipment that users have strongly requested to install on Denza D9. Users can enjoy Denza's one-click energy replenishment service, including intelligent pile finding, valet energy replenishment, mobile energy replenishment, rescue energy replenishment and many other services.

In terms of channel construction, Denza has accelerated its pace and has opened 209 self-operated service stores, covering 88 cities, and is expected to cover more than 150 cities by the end of the year. Denza will expand store coverage and provide more repair and maintenance services in the future to better serve users.

To sum up, the Denza brand has achieved initial success after undergoing brand renewal. It has continuously improved its product competitiveness through technological empowerment and user co-creation, and strives to impact the luxury car market. We are full of expectations for the future development of the DENZA brand.

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