The world's first technological sports brand that combines competitive sports and AR is here

Recently, Shanghai Future Jump Sports Technology Co., Ltd. has settled in Hongkou and established its China headquarters, which means that in the future, Hongkou citizens will experience the world's first technological sport that combines competitive sports and AR.

With the accelerated integration of the "digital economy", AR (augmented reality) has become an important direction for the development of technological innovation. It is in a critical period of rapid technological evolution and accelerated industrial layout. As one of the most important technologies, virtual and reality are combined construction projects have received widespread attention in recent years.

As a subsidiary of the Japanese technology company meleap of the AR technology movement "HADO", Shanghai Future Jump Sports Technology Co., Ltd. focuses on developing offline AR entertainment solutions. It currently has two main business lines, one is based on AR headsets LBS AR sports, entertainment facilities or e-sports events, and the other is live entertainment business, allowing fans and audiences to interact with athletes and actors through AR applications. Among them, HADO, an AR sports event organized by meleap, has about 500 sports venues in 40 countries around the world, with more than 3.5 million players and more than 100 million online viewers.

The HADO pop-up store opened grandly on the North Bund of Hongkou from April to May. It only opened for one month and attracted countless fans. By wearing a lightweight AR device and wristband sensor, you can enter the virtual world. HADO's competition mode effectively avoids direct physical confrontation and reduces the inconveniences caused by differences in gender, age, and physical fitness among experiencers. Equality allows everyone to enjoy the happiness brought by technological sports.

In the Chinese market, meleap plans to open stores and pop-up stores in different areas such as the North Bund of Hongkou, organize teams and competitive events, carry out online live broadcasts and other businesses, promote the popularization of HADO, a technological sport, and provide services for Provide online and offline platforms for sports, competition, entertainment and social interaction to fans and players across China.

“The North Bund’s high-quality supporting carriers, high-quality business environment, and more importantly, the strong human touch, all made us finally decide to locate our company’s registration location and China headquarters here.” said meleap CEO Hiroshi Fukuda , this year, after an in-depth investigation of market resources, the company finally chose Hongkou as the office location of its China headquarters. In the near future, HADO will set up a flagship store in Hongkou.

Enterprise service staff in Hongkou District provided full-cycle services during this period, including venue recommendation, formalities, daily operations, etc. It is worth mentioning that when looking for offline event promotion venues, the District Investment Promotion Office immediately helped connect with the Guobao Center, giving fans the opportunity to experience the charm of future technology sports immersively on the most beautiful riverside.

In addition, meleap inc. has received the attention of Qicheng Investment and received support and investment, allowing foreign companies to fully absorb nutrients and feel at ease to take root and develop here.

Hongkou is currently making every effort to create a new benchmark for urban development in the new era and actively deploy a scientific and technological innovation engine. The settlement and construction of headquarters of foreign-funded enterprises have demonstrated the attraction of Hongkou's scientific and technological innovation to foreign investment. In the future, Hongkou will further optimize the business environment, continue to strengthen foreign investment services by strengthening the attraction of large foreign investment projects, carrying out foreign investment promotion activities, expanding foreign investment publicity and promotion, and promote more headquarters companies to settle in Hongkou.

Source: Shanghai Hongkou

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