Worried about their image being misused, Hollywood actors demand payment for AI clones

News on June 6, according to the British "Financial Times" report, as part of this week's new contract negotiations with movie studios and entertainment companies, The Hollywood Screen Actors Guild has Beginning a discussion about compensation in the age of artificial intelligence, how human performers should be paid for the work of their "digital doubles".

Hollywood actors and actresses have long been uneasy about the disruptive potential of AI, fearing the technology could lead to the elimination of screenwriters, voice actors and other jobs. Actors are also worried about losing control of their own image, as AI technology has been used to create "deepfake" videos based on the likenesses of actors such as Keanu Reeves and Tom Cruise.

Duncan Crabtree Ireland, chief negotiator for the Hollywood Screen Actors Guild, said: "Over the past 18 months, we have been keeping abreast of the rapid development of generative AI technology. "Concerned, it's already impacting our members' jobs."

The Screen Actors Guild will begin finalizing a new three-year contract Wednesday with Hollywood studios and entertainment companies. Ireland said the union's top priority was to ensure actors had a right to know about AI doubles created using their likenesses and that they were paid fairly for the digital doubles' work.

Ireland said: “We don’t want to see Hollywood actors being paid less and less as they compete with their own digital doubles, and all our members’ jobs need to be negotiated above a certain minimum guarantee. , and the starting point to achieve this goal is to let large companies pay for portraits created by AI."

An experienced negotiator added: "George Clooney may only be able to participate in productions for a year. Two or three movies, but with a digital double, you might be able to get him to do six movies.

AI can be an opportunity for actors as well, as long as you get paid a fair amount for it."According to previous reports from IT House, the Hollywood Screenwriters Guild, which previously went on strike due to the failure of salary negotiations, is more opposed to AI. They have clearly expressed concerns that the development of AI technology will cause screenwriters to lose their jobs. Against this background, whether the Hollywood Screen Actors Guild can reach new agreements with major companies has attracted more attention from the outside world.

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