ZTE and China Mobile Migu launch world's first AI naked-eye 3D live broadcast

Recently, the 2023 China International Information and Communications Exhibition ("PT Exhibition") hosted by the Ministry of Industry and Information Technology officially kicked off. At the exhibition, ZTE and China Mobile Migu jointly released the world's first AI naked-eye 3D live broadcast product solution and signed a joint innovation cooperation agreement. The two parties will work together to provide users with a richer naked-eye 3D experience. Li Hongyu, General Manager of Customized Products of ZTE's Terminal Business Unit, and Wen Cong, General Manager of Pan-Terminal Experience Innovation Department of China Mobile Migu Company, witnessed the signing ceremony on site.

ZTE and China Mobile Migu have a long history of cooperation. Previously, the two parties had completed the first domestic AI naked-eye 3D video solution, solving the problem of 3D film sources. According to this agreement, the two parties will continue to carry out comprehensive cooperation on full-scenario 3D technology and content applications, lead the industry in promoting innovation collaboration and technological progress, and help create a new industry smart ecosystem.

【Scene picture of the signing ceremony】

As early as this year's ZTE Cloud Network Ecological Summit, ZTE launched the world's first AI naked eye 3D tablet - nubia Pad 3D. The tablet is equipped with exclusive 3D light field display technology and can be matched in real time through AI eye tracking technology The most comfortable viewing angle helps users achieve a wider range of 3D visual effects experience. Based on comprehensive AI-driven 3D capabilities, nubia Pad 3D can also provide 3D applications such as 3D video, 3D cinema, 3D recording, and 3D AI creation, bringing users a rich and immersive full-scene content experience. In order to better enable 3D technology to empower the digital and intelligent development of the industry, ZTE has also joined hands with many ecological partners such as China Mobile Migu to jointly establish the Glasses-free 3D Ecological Alliance to achieve in-depth cooperation across the ecosystem.

【nubia Pad 3D product picture】

As one of the partners of the "ZTE AI Glasses-free 3D Ecological Alliance", China Mobile Migu has a large amount of high-quality content in sports, film and television, cultural museums, entertainment and other fields. On this basis, with the help of naked-eye 3D technology, ZTE and China Mobile Migu have carried out in-depth functional development and experience optimization. Through technology to empower innovative product terminals, the two parties jointly launched the first naked-eye 3D live broadcast and video solution, creating a new customized Migu Video 3D version can realize 3D viewing in 3D cinemas, sports events, live TV broadcasts, etc.

With the help of ZTE nubia Pad 3D tablet, users can watch the exciting content of Migu videos through 3D super-realistic images, and enjoy the immersive viewing experience brought by the three-dimensional sense, whether it is exciting sports events or exciting movies For blockbuster movies, users can enjoy an "immersive" experience without leaving home, creating a new AI 3D vision for users that is more immersive, entertaining and personalized. In addition to providing 3D live broadcast and video solutions, the two parties also jointly created a 3D version of the Migu Cloud game, allowing players to experience more realistic sound effects and more interactive gameplay in the game.

【Live audience watching naked-eye 3D live broadcast】

The formal signing of a joint innovation cooperation agreement between ZTE and China Mobile Migu marks the two parties’ comprehensive cooperation in the AI ​​3D market. This is also another successful collaboration between ZTE and China Mobile in the context of the digital age. In the future, both parties will continue to leverage their respective resource and technological advantages, focus on the application of digital innovation technology in the industry, continue to create a more high-quality and shocking visual feast with "content, technology, and innovation", and jointly expand the multi-dimensional space for smart ecological development.

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