Frankly speaking, the conversational generative artificial intelligence (AI) tool ChatGPT has become popular all over the world. According to reports, just a few months after its practical debut, ChatGPT became the fastest-growing software application in history. Today, new AI business use cases emerge every day, redefining and shaping the way we work with stunning results.
ChatGPT has obviously had a huge impact on many industries and professions. While some job functions may be eliminated, it will also create many new ones. The biggest impact is that it allows many people to use extremely powerful AI functions to enhance their existing technical capabilities and "handle work smarter." Some companies are already using ChatGPT to develop new services for customers, and many companies have improved internal operational efficiency with its help. Next, let’s take a look at the most important and representative AI application directions that will emerge in 2023:
As one of the world’s most popular travel planning websites and applications, Expedia has Integrate conversational AI assistance into services. Instead of searching for flights, hotels or destinations, customers can talk about vacation planning like they would with an experienced and knowledgeable travel consultant. In addition, this app can automatically create a list of hotels and attractions that customers are interested in and arrange travel intelligently.
Microsoft has long been a staunch supporter of ChatGPT and a major investor in the company behind it, OpenAI. The GPT-3 and GPT-4 large language models that power the ChatGPT chatbot now also drive Microsoft's Bing search engine, allowing users to search and view results through a conversational interface and non-traditional network link lists. Microsoft also plans to integrate this technology into household software services such as Word and Excel. Finally, Microsoft also uses Codex (tweaked from GPT-3) to create computer code and provides developers with coding auto-completion suggestions through GitHub Copilot.
Language education specialist Duolingo has released two new features powered by GPT-4. As the underlying model of ChatGPT, ChatGPT is OpenAI’s most powerful large language model currently. Duolingo Max can explain to students in depth why their answers in exercises or tests are correct/wrong, and all are expressed in natural language. It is equivalent to an AI version of an educational tutor serving users at any time. Another feature allows students to role-play with the AI and provide their own language skills in different scenarios, such as ordering a drink in a Parisian cafe. Each character has its own unique personality and background story. Users can interact at any time and understand each other's personality and experience during the conversation.
The soft drinks giant has formed a partnership with consulting firm Bain & Company to use ChatGPT to assist with marketing and create a more personalized customer experience. According to news reports, Coca-Cola plans to use this technology with image generation tool Dall-E to create personalized advertising copy, images and messages.
As the developer of the popular social messaging application Snapchat, Snap has begun to build conversational AI into its products. This chatbot named "My AI" will be displayed as a regular contact in the user's friend list and can respond to chats, answer questions or participate in chats at any time. Suggested uses posted by Snapchat include "providing the perfect birthday gift idea for your best friend, helping plan an epic weekend getaway, or planning a fancy dinner." Slack brings a new application that allows users to take advantage of the powerful features of ChatGPT to help manage workflow, increase productivity and communicate smoothly with colleagues. This plug-in assistant is always available to answer user questions and provide the best advice on currently ongoing projects.
UK-based energy provider Octopus Energy has integrated ChatGPT into its customer service channels and says it currently handles 44% of customer inquiries. Company CEO Greg Jackson said that this application can replace the work of 250 customer service personnel and achieve higher customer satisfaction than human customer service.
The educational platform for college students released a new service Cheggmate, powered by the GPT-4 large model. Previously, the company's main revenue came from paying human experts to answer questions. CEO Dan Rosensweig claimed that the emergence of ChatGPT had affected the company's business, and the stock price quickly fell by 40% as soon as the news came out. In order to cope with the impact, the company quickly formulated new strategies and introduced ChatGPT functions into its own services.
Software vendor Freshworks said its developers have shortened the creation cycle of complex software applications from 10 weeks to less than one week. ChatGPT can not only generate human language, but also output code in widely used programming languages such as C, Python and JavaScript, act as a programming coach, explain how the code you create works, and even debug errors in your own or other people's code.
Online course provider Udacity uses GPT-4 to create an intelligent virtual tutor that can provide students with personalized guidance and feedback. It can be customized according to the needs of different learners and provide detailed explanations of questions to help learners master new knowledge. It also summarizes concepts and technical terms and provides translation support when learners are unfamiliar with the language of the course content.
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