According to news on June 1, Xiaomi once again won multiple championship titles in today’s 618 Shopping Festival, including tablets, bracelets and other products. Xiaomi has shown strong sales momentum. According to official news from Xiaomi, Xiaomi Pad The 6 series won the double championship in sales and sales in the Android tablet category on JD.com and Tmall, while the Xiaomi Mi Band 8 topped the category sales in JD.com and Tmall. At the same time, Redmi Display also won the double championship in JD.com’s 27-inch 4K office market sales and sales. In addition, Mijia Fresh Air Air Conditioner won the double championship in sales volume and sales in JD.com’s fresh air cabinet category. Mijia Air Conditioner’s 2 new first-level energy efficiency also achieved double championship in JD.com’s 2-horse hanging machine category. In addition, the Mijia zoned washing and drying machine won the double championship in sales and sales in JD.com’s zoned laundry category. Mijia mini pulsator washing machine Pro ranked first in Tmall’s category sales, while Mijia washing and drying machine The all-in-one machine won double championships on JD.com and Tmall’s all-in-one washing and drying lists.
According to the editor’s understanding, Xiaomi’s 618 Shopping Festival is very popular. Xiaomi has launched a total of 1.6 billion yuan in profit discounts, with the price of its products reduced by up to 3,000 yuan. Customers can not only enjoy Xiaomi's official discounts, but also superimpose subsidy coupons from major e-commerce platforms, making the purchase of Xiaomi products more cost-effective. In terms of discounts, Redmi Note 12T, Redmi K60, Redmi K60 Pro, Xiaomi 12S Many mobile phones such as Pro and Xiaomi 13 series have received price reductions to varying degrees. In addition, Xiaomi smart door locks, Xiaomi bracelets, Mijia water purifiers, Redmi notebooks, Redmi smart TVs and other products also receive discounts.
According to data released by Xiaomi, as of 20:12:55 on May 31, Xiaomi’s omni-channel payment amount during the 618 Shopping Festival has exceeded 1 billion yuan. Last year, Xiaomi's omni-channel payment amount reached 18.7 billion yuan during the 618 Shopping Festival, and it ranked first in sales and sales of the five major Android mobile phone brands JD.com, Tmall, Pinduoduo, Douyin and Kuaishou. Nowadays, people are very concerned about whether Xiaomi can reach the top again in this year's 618 Shopping Festival, which is exciting.
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