Just have some hands! PS's new tool realizes 'conversational P-pictures”. The trend of AI application has arrived.

Which industry will AI soon eliminate? With the popularity of AI drawing models such as Midjourney and Dall-E, the traditional design industry once fell into a situation where "everyone is in danger". The productivity jump revolution is almost irreversible. Adobe Photoshop (hereinafter referred to as PS), the leading design software, chose to "revolutionize its own life".

Recently, the latest generative AI drawing tool Generative Fill was released in the beta version of PS. With this tool, users can use text prompts to quickly add or remove objects, replace or expand image backgrounds, and more.

For example, if you want to add a yellow dividing line in the middle of the road, the user only needs to draw a circle with the mouse and enter "yellow road lines" in the tool's dialog box, and PS will automatically generate it.

If you want to expand the background of the picture, the user only needs to extend the background frame, select the missing area of ​​the background, and click the Generative Fill function key to automatically generate the background.

PS also supports changing the background of the entire image. For example, the picture below is an image of a deer in the forest. The user only needs to select the background area except the deer and enter "wet alley at night" to change the background to an alley after a late night rain.

Currently, this function can be tried on both the web version and the software version of PS. Obtain 7-day free trial permission by applying. After logging in to an account with this permission, users can try the product on the official website or software.

Adobe's move is part of its "Firefly" program. In March this year, the company announced the Adobe Firefly AI model tool, which aims to leverage the model's image and video generation capabilities and empower downstream creative scenarios such as Adobe Photoshop and Illustrator.

"Now that we have entered a new era of artificial intelligence, the emergence of generative AI models has brought new opportunities to our imagination, allowing us to elevate image processing capabilities to a new level." Adobe CEO "Over the past few months, we've been integrating this exciting new technology into Photoshop, taking a step toward a more natural, intuitive, and fun way of working," Pam Clark wrote in a blog post. Big stride."

Based on Adobe’s huge resource library, copyright has become an important advantage for the company over AI drawing start-ups. Currently, Adobe's training data sets come from Adobe Stock's authorized content, publicly licensed content, and public domain content with expired copyrights, which avoids the copyright compliance issues that exist in other image generation models such as Stable Diffusion, Midjourney, and Dall-E. At the same time, users can choose not to include their works in Adobe's training data set, and the company also plans to pay certain rewards to users who contribute training data.

It is also worth noting that Adobe’s stock price has also risen sharply recently. ADOBE SYSTEM ORD SHS has risen by 13.69% since the company announced the launch of Generative Fill (May 23, local time).

“Software will become the next AI outlet”

The impact of AI on software is not limited to the fields of design and creation. From application layers such as office and e-commerce marketing to basic layers such as data management and operation and maintenance, AI is expected to empower and even reconstruct the software industry ecosystem.

On May 31, local time, “Wooden Sister” Cathie Wood said that software will become the next artificial intelligence outlet after NVIDIA. For every US$1 of hardware sold by NVIDIA, software suppliers and software service providers will receive 8 USD revenue. She said bluntly: "We are looking for software providers that have reached the position we were in when we originally purchased Nvidia."

CITIC Securities believes that as the integration of AI and the software industry accelerates, original participants in the software market will usher in a redistribution of value in the industry chain, either benefiting or losing.

Just like in the mobile Internet era, at the fork in the road between PC and mobile, some of the original participants in the PC era have improved their product coverage and profitability through mobile; others have left the market and become the ones being photographed. The "front wave" that died on the beach.

In the AI ​​era, Adobe has chosen to "revolutionize its own life"; Microsoft has integrated ChatGPT into Office and other products; Kingsoft Office, the leading domestic office software, has also upgraded WPS and integrated AI into various components.

With the gradual popularization of AI technology, it has promoted a "knockout competition" in the software market, and leading companies have invested sufficient energy to adapt to this change. As the integration of AI and software accelerates, which software vendors will eventually stand out? CITIC Securities analyzed in a recent research report that:

At the application software level, platform manufacturers with comprehensive categories, leading shares, complete ecology, and continuous accumulation of data, as well as vertical software with excellent layout, unique data sets and direct landing scenarios are expected to benefit first; at the same time, some functions are relatively Point solution manufacturers that are single and have an unclear pattern may be impacted by the new wave of AI;

At the basic software level, in the software development process, large language models are indeed expected to realize the reconstruction of product and industrial chain value by virtue of their ability to generate and understand code; in other basic software links, large models are also expected to be processed through simplified methods , reduce information complexity and other dimensions to lower the threshold for practitioners, broaden product coverage and monetization methods.

Overall, after software manufacturers actively integrate AI technology, the new business model of "model as a service" is reconstructing the software industry ecosystem. Plug-in functions and related implementation technologies have greatly expanded the upper-layer software of large language models. The ecology also provides more small and medium-sized enterprises with the soil for innovation, thus building a closer and more complex software division of labor and collaboration system.

Source: Science and Technology Innovation Board Daily

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