Meta releases new Meta Quest 3 VR headset before Apple, with enhanced perspective experience

Before, the editor has introduced many times that Apple will hold the Apple Worldwide Developers Conference WWDC 2023 from June 6 to 10, Beijing time. According to various sources, it is known that this Apple conference is very likely to bring Apple’s first Head-mounted display device.

Just last night, Meta CEO Mark Zuckerberg released the company’s latest generation of virtual reality (VR) headset Quest 3 before Apple’s WWDC conference, which starts at $499, or about RMB 3532 yuan.

According to previous reports, Meta released Quest 2 in the fall of 2020, priced at $299. Quest 3 is the successor to Quest 2. Quest 3 has at least three cameras on the front, which may improve some perspective experience.

Meta first announced during its third-quarter 2022 earnings call that it would release Quest 3 this year. Meta said at the time that the company's cost of revenue would increase, in part due to the launch of the next-generation Quest headset in 2023, which would lead to increased hardware costs for its Reality Labs unit.

As we all know, AI is the most popular project now, and the Metaverse, which was previously very popular, has declined rapidly, causing Meta, which mainly specializes in Metaverse technology, to suffer a lot and enter the project selection problem.

The Reality Labs department is primarily focused on the development of VR and AR technologies, also known as the "metaverse" division.. The division achieved revenue of $339 million in the first quarter of this year and suffered an operating loss of $3.99 billion. Despite this, Meta continues to invest heavily in the Metaverse.

According to relevant media reports, Meta’s head of global affairs Nick Clegg reiterated that he will continue to develop the Metaverse and that the future of computing will occur in this virtual world that has not yet been fully defined.

Although the current Metaverse application brings people an unsmooth experience, he promised that this will eventually be replaced by a more convenient experience, which will not only use lightweight devices, but also add legs to the avatar.

We believe the early evidence suggests this technology will be core to future computing platforms, so we will continue to develop it. "But it takes time," Clegg said. ”

According to NPD Group survey company data, VR headset sales in 2022 will be approximately US$1.1 billion, a 2% decrease from the same period last year. This shows that this technology is still far from becoming a mainstream consumer electronics product.

So there was other news before that Meta CEO Mark Zuckerberg announced that Meta would form a top product development group to focus exclusively on content-generating AI technology.

According to Zuckerberg, Meta originally had many teams researching generative AI technology. Now management has begun to integrate these technical teams together to form a new product group with the purpose of developing around this technology. Provide a wonderful product experience.

Zuckerberg said that Meta’s long-term goal is to develop AI robots that can help consumers in various ways. However, at the current stage, Meta is developing related text (namely, related to its two major mobile chat tools WhatsApp and Messenger), images (such as creative special effects and advertising products on Instagram), videos, and hybrid multi-modal product experiences.

Taken together, after experiencing this major failure, Meta still thinks about AI and the Metaverse in parallel. The availability of technical personnel and the adequacy of funds have become the main conditions affecting Meta at present. Interested friends can Stay tuned for this.

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