AI chief planner, Twins as guests, Baidu APP creates AI new variety show 'The Challenge of a Word'

In recent years, the development of artificial intelligence in the technical field can be said to be "advancing at full speed". Especially since this year, with the emergence of products such as Wen Xinyiyan, ChatGPT, and Stable Diffusion, AI has realized its transformation from laboratory to industrial application. level jump.

Recently, the world's first celebrity experience reality show "The Challenge" planned by AI was launched on Baidu APP. For the first time, the application of AI technology in variety shows has moved from behind the scenes to the "front stage".

This time, AI is no longer the executor of a certain project, but the "planner" of this celebrity experience reality show. In the program, Baidu AI will serve as the chief planner, and by analyzing the voices of users across the network, tailor-make a most worthwhile "life important thing" task challenge for hot stars, showing the B-side of the star's life. And throughout, we help celebrities complete challenges and jointly create valuable "headline events."

It is understood that the challengers in the first phase of "The Determined Challenge" are Twins (Charlene Choi and Gillian Chung). After the broadcast, it sparked a lot of discussion. The total exposure on the entire network was 2.5 billion, the number of related topic reads was 1.5 billion, the total number of short video views was 100 million, and the total number of live broadcast viewers exceeded 40 million. The novel setting of the program and the novel planning of AI attracted a lot of attention. Netizens like and follow.

When AI technology "rolls" to variety shows

Letting AI plan and produce variety show projects may seem absurd, but there are precedents in other fields. In the game industry, some game companies claim to use their self-developed "AI enhanced puzzle engine" to complete game development. This time, "AI planning" has been introduced into variety show projects, which is also Baidu's first step in the field of AI technology practice. an active exploration. Huang Mingfang, director of Warner Pictures, said: "The current self-produced variety show track is too busy. Baidu's new variety show seems to have created a new way for everyone. The 'AI empowered content variety show model' may become the next 'trend' in the variety show field." ”

As the "first batch of viewers" of this variety show, Liu Yang, director of Huace Film and Television, said that this means that variety show projects are about to enter the "AI" era. On this point, Zhang Xinjin, vice president of Perfect World Cinemas, also has the same feeling. He said that at a time when AI singers and AI covers are constantly being discussed, AI large models are beginning to be involved in variety shows, which is a change in productivity.

Reject anxiety, AI and human creativity coexist

At a time when artificial intelligence has become a key driving force for the development of today's society, whether the continuous innovation of AI technology will replace some of human work has always attracted much attention. The reason why modern young people are anxious is because AI has broken the normal ecology of our inertial thinking, making people have to worry about whether their careers will be "automated."

“The emergence of intelligence has led to a significant improvement in people’s work efficiency, such as in content creation, customer service, and translation. It also brings some concerns about whether such efficiency improvements will make many people’s work useless. Now?" Robin Li, founder, chairman and CEO of Baidu, believes that the industrial revolution has caused some job opportunities to disappear, but at the same time it has also created many new job opportunities. "The improvement of people's work efficiency can feed more people, and each person Life has become better than before."

In "The Determined Challenge", although Baidu AI is the chief planner, the big data relied on behind it is the true voice of users across the entire network, coupled with the information about celebrities presented in the process of completing professional challenges Your own efforts can help the audience better understand that humans and AI have never been a "competition relationship", but should be a "efficient coexistence" relationship.

Behind the “AI Variety Show”

Using variety shows as an output channel, the popularity of "The Challenge" represents a trend of "AI" in the future: on the basis of traditional variety show IP assisting the development of local cultural tourism, AI can also contribute to travel development "To add fuel to the flames", for example, AI is used to recommend travel and food guides, the information is accurate and user-friendly; the first issue was recognized by the Hong Kong Cultural and Tourism Bureau, and the two parties jointly promoted it to empower the new model of "AI variety show".

Strengthen the correlation between local cultural tourism and variety show IP, use AIGC to promote the development of local cultural tourism industry, coupled with more levels of marketing brought by Baidu APP, create an overall scale effect, so that everyone exposed in the program The "shooting location" will become an emerging "check-in point" in the future, and on the basis of expanding the city's voice, it will help make urban life better.

"The Challenge of a Word" seems to be a star guest showing the B-side of his life and completing the challenge of "important things in life", but it is actually an in-depth exploration of "AI" technology by Baidu APP, and Behind this, waiting for us is the broad future of "AI variety shows".

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