CITIC Construction Investment Research Report: The implementation of AI boosts the strong rise of the gaming sector

CITIC Construction Investment Research Report: The implementation of AI boosts the strong rise of the gaming sector

News on May 19th: Recently, game-related sectors have shown strong performance. According to the research report of CITIC Construction Investment, boosted by a series of good news about AI technology such as the application of large AI models, the gaming industry is expected to usher in new breakthroughs in reducing costs and improving efficiency. At the same time, it also brings intelligent gaming scenarios to the gaming industry to enhance players’ gaming experience. Due to the improvement of the economic situation and the rapid development of artificial intelligence technology, the valuation center of the game industry sector is expected to rise further.

According to the China Game Industry Report, the size of China’s game market will reach RMB 265.884 billion in 2022, and the number of game users will be 664 million, which shows that the game industry has entered the era of stock market.

In addition, the game industry’s share of the domestic market continues to grow and has become a key component of cultural and entertainment consumption. Chinese game companies occupy a certain share of the international market, and their high-quality game content and innovative technologies are loved by international players. Statistics show that Chinese game companies’ market share in the global game market continues to expand, and the proportion of overseas revenue is increasing year by year.

As one of the important application areas of AI technology, the gaming industry can achieve a more intelligent and personalized gaming experience by introducing AI technology. By applying AI technology, games can achieve screen optimization, intelligent NPC design, and game plot generation, thereby improving their fun and realism. AI technology is expected to drive innovation and development in the gaming industry, enabling more efficient development processes and lower costs.

It is worth noting that the application of AI technology in the game industry has achieved certain results. IDC predicts the size of the AI ​​market based on large models. It is expected that China's artificial intelligence market will exceed US$14.7 billion in 2023 and will exceed US$26.3 billion by 2026. AI technology plays an important role in game screen optimization, intelligent character design, and automatic generation of game plots, greatly improving the quality and user experience of the game.

In the future, the game industry will continue to increase innovation, continue to promote innovation in game technology and content, continuously improve user experience, and meet changing user needs. In the gaming industry, artificial intelligence technology will be more deeply applied, providing more personalized and intelligent elements for the gaming experience. The game industry will strengthen cross-border cooperation with other fields and explore more innovative models and business opportunities.

Typical Case:

Game companies owned by Tencent have made significant progress in applying artificial intelligence technology. Tencent's game "Honor of Kings" uses AI technology for intelligent matching and anti-cheating systems to ensure a fairer and more enjoyable gaming experience. In addition, they also use artificial intelligence technology to improve game picture quality and optimize network performance to provide a smoother and high-quality gaming experience.

NetEase Games: NetEase has also achieved a series of results in the application of AI technology. Their game "Onmyoji" introduces the AI ​​character "Higanbana", a virtual character based on deep learning with intelligent behavioral and emotional expression capabilities, bringing players a more vivid and rich gaming experience.

Intel is a chip manufacturer that is also promoting the application of AI technology in the gaming field. The Intel Xe architecture graphics processor (GPU) they developed has powerful AI computing capabilities and can provide game developers with faster and smarter rendering and physical simulation, improving the visual effects and performance of games.

NVIDIA: As a company focusing on graphics processors and AI computing, NVIDIA has played an important role in AI applications in the gaming industry. Players can experience a more realistic and immersive gaming experience in the game, thanks to the AI ​​technology they employ in real-time rendering, physics simulation, and graphics enhancement. In addition to delivering higher resolutions, their Deep Learning Super Sampling (DLSS) technology improves frame rates and smoothness in games.

The successful cases of these companies show that the application of AI technology in the game industry can bring more innovation and possibilities to game developers and players.

However, with the rapid development of the game industry, it also faces some challenges and problems. One of them is the continuity and sustainable development of game content innovation. In order to attract and retain players, the gaming industry must continue to innovate and provide attractive and competitive gaming content. In addition, the gaming industry should pay attention to the gaming experience and rights protection of users, and strengthen the review and supervision of game content to ensure the healthy development of the industry.

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